Emotional appeals in advertising influencing the purchase intention among food buyers / Amirah Nabilla Amri and Puteri Nur Amalin Fatihah Aznan
This undergraduate project is about advertising as a mode of communication that seeks to influence the actions of the target market. Any messages created and put out are to appeal to the customers to take a certain action, such as purchasing the products being marketed, can be considered as an act o...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100475/1/100475.pdf |
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