Emotional appeals in advertising influencing the purchase intention among food buyers / Amirah Nabilla Amri and Puteri Nur Amalin Fatihah Aznan
This undergraduate project is about advertising as a mode of communication that seeks to influence the actions of the target market. Any messages created and put out are to appeal to the customers to take a certain action, such as purchasing the products being marketed, can be considered as an act o...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100475/1/100475.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!