Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin

Online Food Delivery Apps is an online platform that provides the channel between food business and consumers to sell and buy food products. As the usage of smartphones and internet was elevated, the food industry makes collaboration with the online food delivery apps to help fulfil the demand of th...

Full description

Saved in:

Bibliographic Details
Main Author:	Baharin, Mohamad Haziq Izzuddin
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/100629/1/100629.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.100629
record_format	uketd_dc
spelling	my-uitm-ir.1006292024-08-16T23:13:56Z Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin 2021 Baharin, Mohamad Haziq Izzuddin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Online Food Delivery Apps is an online platform that provides the channel between food business and consumers to sell and buy food products. As the usage of smartphones and internet was elevated, the food industry makes collaboration with the online food delivery apps to help fulfil the demand of the consumers during Covid-19 pandemic. As the demand increases, the complaints and negative reviews of the apps was derived and affecting the perception of consumers. Hence, this study is to identify factors influencing consumers’ perception towards online food delivery apps and to determine which one has the most influenced factor. This research applies the quantitative research method. The collected data will then be analysed using descriptive analysis, mean score and multiple regression. The questionnaire will be distributed through online platform and social media to achieve an amount of desirable sample size. At the end of this research, the findings of the research must be able to answer both research objectives and research questions. 2021 Thesis https://ir.uitm.edu.my/id/eprint/100629/ https://ir.uitm.edu.my/id/eprint/100629/1/100629.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Samsudin, Azlina
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Samsudin, Azlina
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Baharin, Mohamad Haziq Izzuddin Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
description	Online Food Delivery Apps is an online platform that provides the channel between food business and consumers to sell and buy food products. As the usage of smartphones and internet was elevated, the food industry makes collaboration with the online food delivery apps to help fulfil the demand of the consumers during Covid-19 pandemic. As the demand increases, the complaints and negative reviews of the apps was derived and affecting the perception of consumers. Hence, this study is to identify factors influencing consumers’ perception towards online food delivery apps and to determine which one has the most influenced factor. This research applies the quantitative research method. The collected data will then be analysed using descriptive analysis, mean score and multiple regression. The questionnaire will be distributed through online platform and social media to achieve an amount of desirable sample size. At the end of this research, the findings of the research must be able to answer both research objectives and research questions.
format	Thesis
qualification_level	Bachelor degree
author	Baharin, Mohamad Haziq Izzuddin
author_facet	Baharin, Mohamad Haziq Izzuddin
author_sort	Baharin, Mohamad Haziq Izzuddin
title	Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
title_short	Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
title_full	Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
title_fullStr	Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
title_full_unstemmed	Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin
title_sort	factors influencing consumers’ perception towards online food delivery apps in malaysia / mohamad haziq izzuddin baharin
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/100629/1/100629.pdf
_version_	1811769080725635072

Factors influencing consumers’ perception towards online food delivery apps in Malaysia / Mohamad Haziq Izzuddin Baharin

Similar Items