Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman

University’s cafeterias are the first choice for the students to buy their meals. Consequently, having an acceptable level of food quality is important. This study aims to examine the factors that influence food choice preference and identify the most significant factor for food choice preferences t...

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Main Authors:	Zalani, Izyan Liyana, Ahmad Lokman, Noor Fadhlin Nabihah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/100987/1/100987.pdf
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id	my-uitm-ir.100987
record_format	uketd_dc
spelling	my-uitm-ir.1009872024-08-24T17:18:32Z Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman 2021 Zalani, Izyan Liyana Ahmad Lokman, Noor Fadhlin Nabihah Consumer satisfaction University’s cafeterias are the first choice for the students to buy their meals. Consequently, having an acceptable level of food quality is important. This study aims to examine the factors that influence food choice preference and identify the most significant factor for food choice preferences that will influence the UiTM Dungun’s students in selecting their food at the cafeteria. The cafeteria’s food presentation, food color, food variety and price were assessed in this study. Quantitative methods were used and questionnaires were distributed via an online platform to collect data from active UiTM Dungrm students. A total of 228 students have participated in the questionnaire for the data collection process. The results further indicate that all the examined factors in this study are the significant factors that the students have been looking forward to. Therefore, food price is the most significant factor that contributes the highest mean compared to the others. Certainly, this research will help to provide insights into food selection factors for campus cafeteria operators to improve the quality of food products that will be served for the students and boost their production. 2021 Thesis https://ir.uitm.edu.my/id/eprint/100987/ https://ir.uitm.edu.my/id/eprint/100987/1/100987.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Abdul Karim, Noraida
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Karim, Noraida
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Zalani, Izyan Liyana Ahmad Lokman, Noor Fadhlin Nabihah Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman
description	University’s cafeterias are the first choice for the students to buy their meals. Consequently, having an acceptable level of food quality is important. This study aims to examine the factors that influence food choice preference and identify the most significant factor for food choice preferences that will influence the UiTM Dungun’s students in selecting their food at the cafeteria. The cafeteria’s food presentation, food color, food variety and price were assessed in this study. Quantitative methods were used and questionnaires were distributed via an online platform to collect data from active UiTM Dungrm students. A total of 228 students have participated in the questionnaire for the data collection process. The results further indicate that all the examined factors in this study are the significant factors that the students have been looking forward to. Therefore, food price is the most significant factor that contributes the highest mean compared to the others. Certainly, this research will help to provide insights into food selection factors for campus cafeteria operators to improve the quality of food products that will be served for the students and boost their production.
format	Thesis
qualification_level	Bachelor degree
author	Zalani, Izyan Liyana Ahmad Lokman, Noor Fadhlin Nabihah
author_facet	Zalani, Izyan Liyana Ahmad Lokman, Noor Fadhlin Nabihah
author_sort	Zalani, Izyan Liyana
title	Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman
title_short	Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman
title_full	Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman
title_fullStr	Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman
title_full_unstemmed	Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman
title_sort	food choice preferences: a study on university cafeterias’ food in uitm dungun / izyan liyana zalani and noor fadhlin nabihah ahmad lokman
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/100987/1/100987.pdf
_version_	1811769117404823552

Food choice preferences: a study on university cafeterias’ food in UiTM Dungun / Izyan Liyana Zalani and Noor Fadhlin Nabihah Ahmad Lokman

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