An analysis of digital food advertising strategies employed by restaurant food operators in Malaysia / Maisarah Addini Abdul Rashid and Noor Baiti Mohd Borhan
Online advertising has been widely used by restaurateurs since early 1990s to market and promote their food and services. Studies reported that the most commonly used online marketing by restaurants is website, including social media. Several advantages (i.e. unlimited access of information by the c...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100989/1/100989.pdf |
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