The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran

The purpose of this study was to determine the impacts of social media towards the hotel and also to identify the most prominent social media impact that hotel always earned. The research design for this study was an argumentative study. The approach that was used to collect accurate data was by usi...

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Main Authors:	Jainol, Valeria, Pengiran, Christie Umang Sakai
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Information technology Information society
Online Access:	https://ir.uitm.edu.my/id/eprint/101054/1/101054.pdf
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id	my-uitm-ir.101054
record_format	uketd_dc
spelling	my-uitm-ir.1010542024-08-24T17:33:18Z The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran 2019 Jainol, Valeria Pengiran, Christie Umang Sakai Information technology. Information society The purpose of this study was to determine the impacts of social media towards the hotel and also to identify the most prominent social media impact that hotel always earned. The research design for this study was an argumentative study. The approach that was used to collect accurate data was by using a theoretical framework. Besides that, this study also employed the secondary data to make a review from the past researchers' journal article, study and other sources. The type of secondary data that was used for this study was journaling article. The most prominent secondary data researchers used in this study as the primary references were the journal articles. The examples of journal article used were mostly from International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Technology and Global Journal of Human-Social Science: Economic, International Journal of Business and Management Invention and others. At the end of this study, we concluded that effective communication and informative were the prominent social media impact that hotel always earned. Besides, other social media impacts were also still important to hotel organization and had their way to give positive impact to hotel. Adding to that, the source of data use for literature review was from a wide range of geographic. It did not focus on a specific location. This is because, there might be a difference in variable (social media impact) in a specific region. The findings of this study enabled hoteliers to understand the implementation of social media could affect the hotel, strategize hotel management using social media and also as a benchmark (industry perspective). 2019 Thesis https://ir.uitm.edu.my/id/eprint/101054/ https://ir.uitm.edu.my/id/eprint/101054/1/101054.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Ismail, Noralisa
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ismail, Noralisa
topic	Information technology Information society
spellingShingle	Information technology Information society Jainol, Valeria Pengiran, Christie Umang Sakai The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran
description	The purpose of this study was to determine the impacts of social media towards the hotel and also to identify the most prominent social media impact that hotel always earned. The research design for this study was an argumentative study. The approach that was used to collect accurate data was by using a theoretical framework. Besides that, this study also employed the secondary data to make a review from the past researchers' journal article, study and other sources. The type of secondary data that was used for this study was journaling article. The most prominent secondary data researchers used in this study as the primary references were the journal articles. The examples of journal article used were mostly from International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Technology and Global Journal of Human-Social Science: Economic, International Journal of Business and Management Invention and others. At the end of this study, we concluded that effective communication and informative were the prominent social media impact that hotel always earned. Besides, other social media impacts were also still important to hotel organization and had their way to give positive impact to hotel. Adding to that, the source of data use for literature review was from a wide range of geographic. It did not focus on a specific location. This is because, there might be a difference in variable (social media impact) in a specific region. The findings of this study enabled hoteliers to understand the implementation of social media could affect the hotel, strategize hotel management using social media and also as a benchmark (industry perspective).
format	Thesis
qualification_level	Bachelor degree
author	Jainol, Valeria Pengiran, Christie Umang Sakai
author_facet	Jainol, Valeria Pengiran, Christie Umang Sakai
author_sort	Jainol, Valeria
title	The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran
title_short	The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran
title_full	The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran
title_fullStr	The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran
title_full_unstemmed	The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran
title_sort	impact of social media usage towards hotels’ performance / valeria jainol and christie umang sakai pengiran
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/101054/1/101054.pdf
_version_	1811769124195401728

The impact of social media usage towards hotels’ performance / Valeria Jainol and Christie Umang Sakai Pengiran

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