The determinant of unit trust investment decision / Michelle Roziana George

This study is conducted to assess the financial behavior of investor while investing in fund schemes, which fund qualities or companies services they prefer most while investing in funds, what type of behavior that they concern while doing a decision in unit trust investment. Objectives of the study...

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Bibliographic Details
Main Author: George, Michelle Roziana
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/101174/1/101174.pdf
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Summary:This study is conducted to assess the financial behavior of investor while investing in fund schemes, which fund qualities or companies services they prefer most while investing in funds, what type of behavior that they concern while doing a decision in unit trust investment. Objectives of the study is to identify whether performance, behavior and fund manager is the factor that influencing investor to choose unit trust scheme.