Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo

This research paper is the final requirement for final year students of the Bachelor of Business Administration (Hons) Marketing course. This study was conducted in Kota Kinabalu area which is to identify the public awareness towards the Promotion Program by Sabah Agricultura Park. It serves three m...

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Main Author:	Ambo, Nur'Aisyawati
Format:	Thesis
Language:	English
Published:	2006
Subjects:	Awareness Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/101645/1/101645.pdf
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id	my-uitm-ir.101645
record_format	uketd_dc
spelling	my-uitm-ir.1016452024-09-10T16:08:31Z Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo 2006 Ambo, Nur'Aisyawati Awareness Marketing This research paper is the final requirement for final year students of the Bachelor of Business Administration (Hons) Marketing course. This study was conducted in Kota Kinabalu area which is to identify the public awareness towards the Promotion Program by Sabah Agricultura Park. It serves three main objective; to identify the public awareness towards the promotion program done by Sabah Agricultural Park (S.A.P), to identify the factors of promotion program those attract the public to visit S.A.P and to identify additional ways that can be use by S.A.P in order to create promotion program that is more attractive. The finding was made based on the data which had been gathered through primary data and secondary data. The research design used is the descriptive study and target population in this study is those people in Kota Kinabalu areas. The sample size is consists of 200 respondents but the researcher only get 150 feedback from the respondents. The respondents were selected through convenience sampling. In analyzing the data, frequency distribution, percentage, and cross tabulation were used. Besides that, the findings of this study also revealed that there is still a large percentage of respond nets in Kota Kinabalu area that still unaware about the Promotion Program done by S.A.P. The comprehensive recommendations in order to increase public awareness towards the promotion program, additional ways to create attractive, effective, and creative promotion were identified and it explained at the of this study. 2006 Thesis https://ir.uitm.edu.my/id/eprint/101645/ https://ir.uitm.edu.my/id/eprint/101645/1/101645.pdf text en public degree Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Awareness Marketing
spellingShingle	Awareness Marketing Ambo, Nur'Aisyawati Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo
description	This research paper is the final requirement for final year students of the Bachelor of Business Administration (Hons) Marketing course. This study was conducted in Kota Kinabalu area which is to identify the public awareness towards the Promotion Program by Sabah Agricultura Park. It serves three main objective; to identify the public awareness towards the promotion program done by Sabah Agricultural Park (S.A.P), to identify the factors of promotion program those attract the public to visit S.A.P and to identify additional ways that can be use by S.A.P in order to create promotion program that is more attractive. The finding was made based on the data which had been gathered through primary data and secondary data. The research design used is the descriptive study and target population in this study is those people in Kota Kinabalu areas. The sample size is consists of 200 respondents but the researcher only get 150 feedback from the respondents. The respondents were selected through convenience sampling. In analyzing the data, frequency distribution, percentage, and cross tabulation were used. Besides that, the findings of this study also revealed that there is still a large percentage of respond nets in Kota Kinabalu area that still unaware about the Promotion Program done by S.A.P. The comprehensive recommendations in order to increase public awareness towards the promotion program, additional ways to create attractive, effective, and creative promotion were identified and it explained at the of this study.
format	Thesis
qualification_level	Bachelor degree
author	Ambo, Nur'Aisyawati
author_facet	Ambo, Nur'Aisyawati
author_sort	Ambo, Nur'Aisyawati
title	Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo
title_short	Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo
title_full	Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo
title_fullStr	Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo
title_full_unstemmed	Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo
title_sort	sabah agriculture park: a study on public awareness towards the promotion program in kota kinabalu / nur' aisyawati ambo
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/101645/1/101645.pdf
_version_	1811769176517246976

Sabah Agriculture Park: a study on public awareness towards the promotion program in Kota Kinabalu / Nur' Aisyawati Ambo

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