A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud

The major concern of this study is to determine the quality of service provided by Tenom Area Farmer Organization (TAFO) in it rubber marketing section. The problem statement for this research is to identify and determine the factors that will increase or improve the service quality of rubber market...

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Main Author:	Kaingud, Jafrin @ Julius
Format:	Thesis
Language:	English
Published:	2006
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/101649/1/101649.pdf
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id	my-uitm-ir.101649
record_format	uketd_dc
spelling	my-uitm-ir.1016492024-09-10T16:10:47Z A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud 2006 Kaingud, Jafrin @ Julius Marketing The major concern of this study is to determine the quality of service provided by Tenom Area Farmer Organization (TAFO) in it rubber marketing section. The problem statement for this research is to identify and determine the factors that will increase or improve the service quality of rubber marketing section of Tenom Area Farmer Organization. In this research, the researcher used the descriptive study by which this kind of study is undertaken in order to be able to describe the characteristics of variable found in the research. It will also focus on the factors that customer prefers to be in high service quality. Based on the result obtained, TAFO will be able to identify the factors that lead to a high service quality. Beside, identifying customer expectation towards the service quality as well as recognizing the barriers that prevent it to give the best service to it customer. The finding from the research study will also help TAFO to determine the particular part that need to be improved in line with the use of the right marketing tools base on the suggestions from the respondents. 2006 Thesis https://ir.uitm.edu.my/id/eprint/101649/ https://ir.uitm.edu.my/id/eprint/101649/1/101649.pdf text en public degree Universiti Teknologi MARA, Sabah Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing
spellingShingle	Marketing Kaingud, Jafrin @ Julius A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
description	The major concern of this study is to determine the quality of service provided by Tenom Area Farmer Organization (TAFO) in it rubber marketing section. The problem statement for this research is to identify and determine the factors that will increase or improve the service quality of rubber marketing section of Tenom Area Farmer Organization. In this research, the researcher used the descriptive study by which this kind of study is undertaken in order to be able to describe the characteristics of variable found in the research. It will also focus on the factors that customer prefers to be in high service quality. Based on the result obtained, TAFO will be able to identify the factors that lead to a high service quality. Beside, identifying customer expectation towards the service quality as well as recognizing the barriers that prevent it to give the best service to it customer. The finding from the research study will also help TAFO to determine the particular part that need to be improved in line with the use of the right marketing tools base on the suggestions from the respondents.
format	Thesis
qualification_level	Bachelor degree
author	Kaingud, Jafrin @ Julius
author_facet	Kaingud, Jafrin @ Julius
author_sort	Kaingud, Jafrin @ Julius
title	A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_short	A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_full	A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_fullStr	A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_full_unstemmed	A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_sort	study of quality service on rubber marketing activity by tenom area farmer organization / jafrin @ julius kaingud
granting_institution	Universiti Teknologi MARA, Sabah
granting_department	Faculty of Business and Management
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/101649/1/101649.pdf
_version_	1811769177032097792

A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud

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