Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa

Electronic industries industry is one of the fastest growing in the world. The derived demand for semiconductor devices as the building block of electronic industries, is rapidly increasing. As production increases, the pressure toward lower price, higher quality and fast delivery also increased. To...

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Main Author: Mohd Isa, Azmi
Format: Thesis
Language:English
Published: 1991
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/102763/2/102763.pdf
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spelling my-uitm-ir.1027632024-11-19T08:41:22Z Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa 1991 Mohd Isa, Azmi Marketing Electronic industries industry is one of the fastest growing in the world. The derived demand for semiconductor devices as the building block of electronic industries, is rapidly increasing. As production increases, the pressure toward lower price, higher quality and fast delivery also increased. To handle this demand, lower.ing the cost is one of the best solutions. By having offshore sub-contract assembly, electronic firm <semiconductor industries) can reduce their cost and survive in this competitive world. There are more than 50 sub-contract assembly companies in this world. Their goal is to be the best runong the best. Carsem (M) Sdn Bhd has portrayed excellent marketing strategies to project Carsem as the best semiconductor subcontractor in the world. The report begins with a look at the electronic industry as a whole and semiconductor's position in the electronic industries. Attention would also be given as to when the semiconductor subcontractor business/services come:- and how much companies plan their strategies to be the best in the world. 1991 Thesis https://ir.uitm.edu.my/id/eprint/102763/ https://ir.uitm.edu.my/id/eprint/102763/2/102763.pdf text en public advanced_diploma Universiti Teknologi MARA (UiTM) Faculty of Business and Management Ling, Yuen Swee
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Ling, Yuen Swee
topic Marketing
spellingShingle Marketing
Mohd Isa, Azmi
Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa
description Electronic industries industry is one of the fastest growing in the world. The derived demand for semiconductor devices as the building block of electronic industries, is rapidly increasing. As production increases, the pressure toward lower price, higher quality and fast delivery also increased. To handle this demand, lower.ing the cost is one of the best solutions. By having offshore sub-contract assembly, electronic firm <semiconductor industries) can reduce their cost and survive in this competitive world. There are more than 50 sub-contract assembly companies in this world. Their goal is to be the best runong the best. Carsem (M) Sdn Bhd has portrayed excellent marketing strategies to project Carsem as the best semiconductor subcontractor in the world. The report begins with a look at the electronic industry as a whole and semiconductor's position in the electronic industries. Attention would also be given as to when the semiconductor subcontractor business/services come:- and how much companies plan their strategies to be the best in the world.
format Thesis
qualification_level advanced_diploma
author Mohd Isa, Azmi
author_facet Mohd Isa, Azmi
author_sort Mohd Isa, Azmi
title Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa
title_short Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa
title_full Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa
title_fullStr Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa
title_full_unstemmed Marketing strategies to project carsem as the best semiconductor subcontractor in the world / Azmi Mohd Isa
title_sort marketing strategies to project carsem as the best semiconductor subcontractor in the world / azmi mohd isa
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Business and Management
publishDate 1991
url https://ir.uitm.edu.my/id/eprint/102763/2/102763.pdf
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