The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein

The Malaysian higher education sector is currently characterized by keen competition. Both public and private Higher Education Institutions (hereinafter referred to as HEI) find themselves mandated not only to fulfil educational objectives but also to navigate economic exigencies for sustained viabi...

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Main Authors:	Mohd Zainal, Farah Izyan, Khairul Anuar, Syahnaz, Hussein, Idris
Format:	Thesis
Language:	English
Published:	2024
Subjects:	Institutions of higher education
Online Access:	https://ir.uitm.edu.my/id/eprint/103135/1/103135.pdf
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id	my-uitm-ir.103135
record_format	uketd_dc
spelling	my-uitm-ir.1031352024-09-25T14:04:37Z The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein 2024 Mohd Zainal, Farah Izyan Khairul Anuar, Syahnaz Hussein, Idris Institutions of higher education Ratings and rankings. Evaluation and ranking of universities and colleges The Malaysian higher education sector is currently characterized by keen competition. Both public and private Higher Education Institutions (hereinafter referred to as HEI) find themselves mandated not only to fulfil educational objectives but also to navigate economic exigencies for sustained viability. Educational institutions are forced to compete with one another to attract students in the various recruitment marketplaces. Besides that, the advent of global economic changes has exerted a significant influence on universities, compelling them to broaden their academic offerings to meet the evolving demands of the market. In order to ensure the perpetuation and preservation of the esteemed image and reputation of the HEI, the management must undertake a comprehensive investigation and identification of the factors that exert influence and allure upon students when making the crucial decision to pursue further studies in tertiary education. This study aims to determine the factors that influence student enrolment at one of the established public universities in Malaysia. The objectives of this research are also to analyse the impacts of brand image, service quality, the university's reputation, and also the financial factor towards the enrolment student at School of Professional and Continuing Education, Universiti Teknologi Malaysia (hereinafter referred to as UTMSP ACE). The result of this study indicates that all independent variables (brand image, service quality, university's reputation and financial factor) have a significant relationship to Student enrolment. This paper concludes by presenting recommendations for future research, suggesting potential areas of inquiry and avenues for further exploration in the academic domain 2024 Thesis https://ir.uitm.edu.my/id/eprint/103135/ https://ir.uitm.edu.my/id/eprint/103135/1/103135.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Institutions of higher education Institutions of higher education
spellingShingle	Institutions of higher education Institutions of higher education Mohd Zainal, Farah Izyan Khairul Anuar, Syahnaz Hussein, Idris The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein
description	The Malaysian higher education sector is currently characterized by keen competition. Both public and private Higher Education Institutions (hereinafter referred to as HEI) find themselves mandated not only to fulfil educational objectives but also to navigate economic exigencies for sustained viability. Educational institutions are forced to compete with one another to attract students in the various recruitment marketplaces. Besides that, the advent of global economic changes has exerted a significant influence on universities, compelling them to broaden their academic offerings to meet the evolving demands of the market. In order to ensure the perpetuation and preservation of the esteemed image and reputation of the HEI, the management must undertake a comprehensive investigation and identification of the factors that exert influence and allure upon students when making the crucial decision to pursue further studies in tertiary education. This study aims to determine the factors that influence student enrolment at one of the established public universities in Malaysia. The objectives of this research are also to analyse the impacts of brand image, service quality, the university's reputation, and also the financial factor towards the enrolment student at School of Professional and Continuing Education, Universiti Teknologi Malaysia (hereinafter referred to as UTMSP ACE). The result of this study indicates that all independent variables (brand image, service quality, university's reputation and financial factor) have a significant relationship to Student enrolment. This paper concludes by presenting recommendations for future research, suggesting potential areas of inquiry and avenues for further exploration in the academic domain
format	Thesis
qualification_level	Master's degree
author	Mohd Zainal, Farah Izyan Khairul Anuar, Syahnaz Hussein, Idris
author_facet	Mohd Zainal, Farah Izyan Khairul Anuar, Syahnaz Hussein, Idris
author_sort	Mohd Zainal, Farah Izyan
title	The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein
title_short	The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein
title_full	The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein
title_fullStr	The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein
title_full_unstemmed	The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein
title_sort	determinant factors of influencing students' enrolment at utmspace / farah izyan mohd zainal, syahnaz khairul anuar and idris hussein
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2024
url	https://ir.uitm.edu.my/id/eprint/103135/1/103135.pdf
_version_	1811769245440147456

The determinant factors of influencing students' enrolment at UTMSpace / Farah Izyan Mohd Zainal, Syahnaz Khairul Anuar and Idris Hussein

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