Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin

The study is to identify the factors influencing fast-food restaurants to use paper-based and to discuss the similarities and dissimilarities of factors influencing fast-food restaurants to use paper-based packaging in Malaysia, Singapore, and Indonesia. The methodology used in the study is secondar...

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Main Authors: Abu Jabar, Ain Najwa, Abang Zainal Abidin, Dayang Jaslyn Sofyia
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/104134/1/104134.pdf
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spelling my-uitm-ir.1041342024-10-09T12:09:23Z Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin 2021 Abu Jabar, Ain Najwa Abang Zainal Abidin, Dayang Jaslyn Sofyia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The study is to identify the factors influencing fast-food restaurants to use paper-based and to discuss the similarities and dissimilarities of factors influencing fast-food restaurants to use paper-based packaging in Malaysia, Singapore, and Indonesia. The methodology used in the study is secondary descriptive research by discussing those factors between three countries: Malaysia, Singapore, and Indonesia. The factors involved are environmental concerns, biodegradable material, trends in packaging, and packaging design are discussed in this study. The overall findings indicate the similarities and dissimilarities of the variables stated in Malaysia, Singapore, and Indonesia were affected by strict enforcement of rules and regulations in those countries. Singapore showed the most rigorous enforcement country, which led to biodegradable materials, especially paper-bag-based packaging, followed by Malaysia and Indonesia. 2021 Thesis https://ir.uitm.edu.my/id/eprint/104134/ https://ir.uitm.edu.my/id/eprint/104134/1/104134.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
spellingShingle Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Abu Jabar, Ain Najwa
Abang Zainal Abidin, Dayang Jaslyn Sofyia
Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin
description The study is to identify the factors influencing fast-food restaurants to use paper-based and to discuss the similarities and dissimilarities of factors influencing fast-food restaurants to use paper-based packaging in Malaysia, Singapore, and Indonesia. The methodology used in the study is secondary descriptive research by discussing those factors between three countries: Malaysia, Singapore, and Indonesia. The factors involved are environmental concerns, biodegradable material, trends in packaging, and packaging design are discussed in this study. The overall findings indicate the similarities and dissimilarities of the variables stated in Malaysia, Singapore, and Indonesia were affected by strict enforcement of rules and regulations in those countries. Singapore showed the most rigorous enforcement country, which led to biodegradable materials, especially paper-bag-based packaging, followed by Malaysia and Indonesia.
format Thesis
qualification_level Bachelor degree
author Abu Jabar, Ain Najwa
Abang Zainal Abidin, Dayang Jaslyn Sofyia
author_facet Abu Jabar, Ain Najwa
Abang Zainal Abidin, Dayang Jaslyn Sofyia
author_sort Abu Jabar, Ain Najwa
title Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin
title_short Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin
title_full Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin
title_fullStr Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin
title_full_unstemmed Factors influencing fast food restaurants using paper-based food packaging in Malaysia, Singapore and Indonesia / Ain Najwa Abu Jabar and Dayang Jaslyn Sofyia Abang Zainal Abidin
title_sort factors influencing fast food restaurants using paper-based food packaging in malaysia, singapore and indonesia / ain najwa abu jabar and dayang jaslyn sofyia abang zainal abidin
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Hotel & Tourism Management
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/104134/1/104134.pdf
_version_ 1818588086840328192