The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri

This study is about the impact of social media advertisements on the family restaurants in Dungun from the restaurateurs’ perspective. Based on National Restaurant Association (2014), a familystyle restaurant can be defined as a casual dining restaurant where a customer sits at a table and receives...

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Main Authors:	Razak, Aina Nadia, Sabri, Amirah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Customer services Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/104135/1/104135.pdf
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id	my-uitm-ir.104135
record_format	uketd_dc
spelling	my-uitm-ir.1041352024-10-09T12:09:21Z The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri 2021 Razak, Aina Nadia Sabri, Amirah Customer services. Customer relations This study is about the impact of social media advertisements on the family restaurants in Dungun from the restaurateurs’ perspective. Based on National Restaurant Association (2014), a familystyle restaurant can be defined as a casual dining restaurant where a customer sits at a table and receives the table service from a wait staff while a fast-food restaurant consists of over-the-counter service of where a customer receives their meal to go. Most restauranteurs are using social media to build their brands and attract a huge number of customers. Due to this trend, we decided to investigate social media's usefulness on family-style restaurants and examine the benefits of social media advertisements toward restaurateurs’ businesses. Next, to gain more comprehensive view and to gather information regarding this, qualitative research had been used in this study through Face-to-Face (F2F) and online interview. Besides, the interview questionnaire consisted of 17 questions. On the other hand, we took 10 family-style restaurants as a sample around Dungun with some characteristics that the restaurateurs need to fulfil. For example, the restaurant must within a 10 km radius of UiTM, Dungun, Terengganu, have social media account that active and fully utilize. To sum up, we wanted to prove either social media advertisements useful and bring benefits to family-style restaurants or otherwise. 2021 Thesis https://ir.uitm.edu.my/id/eprint/104135/ https://ir.uitm.edu.my/id/eprint/104135/1/104135.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Mohammad, Tajulurrus
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohammad, Tajulurrus
topic	Customer services Customer relations
spellingShingle	Customer services Customer relations Razak, Aina Nadia Sabri, Amirah The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri
description	This study is about the impact of social media advertisements on the family restaurants in Dungun from the restaurateurs’ perspective. Based on National Restaurant Association (2014), a familystyle restaurant can be defined as a casual dining restaurant where a customer sits at a table and receives the table service from a wait staff while a fast-food restaurant consists of over-the-counter service of where a customer receives their meal to go. Most restauranteurs are using social media to build their brands and attract a huge number of customers. Due to this trend, we decided to investigate social media's usefulness on family-style restaurants and examine the benefits of social media advertisements toward restaurateurs’ businesses. Next, to gain more comprehensive view and to gather information regarding this, qualitative research had been used in this study through Face-to-Face (F2F) and online interview. Besides, the interview questionnaire consisted of 17 questions. On the other hand, we took 10 family-style restaurants as a sample around Dungun with some characteristics that the restaurateurs need to fulfil. For example, the restaurant must within a 10 km radius of UiTM, Dungun, Terengganu, have social media account that active and fully utilize. To sum up, we wanted to prove either social media advertisements useful and bring benefits to family-style restaurants or otherwise.
format	Thesis
qualification_level	Bachelor degree
author	Razak, Aina Nadia Sabri, Amirah
author_facet	Razak, Aina Nadia Sabri, Amirah
author_sort	Razak, Aina Nadia
title	The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri
title_short	The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri
title_full	The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri
title_fullStr	The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri
title_full_unstemmed	The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri
title_sort	impact of social media advertisements on family restaurant in dungun from the restaurateurs perspective / aina nadia razak and amirah sabri
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/104135/1/104135.pdf
_version_	1818588087089889280

The impact of social media advertisements on family restaurant in Dungun from the restaurateurs perspective / Aina Nadia Razak and Amirah Sabri

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