Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman

Family Restaurant System (FRS) is a system that applies all elements of Customer Relationship Management (CRM) element. It integrates of people, process and technology in the system. It also uses other combinations like information and philosophy in order to manage customer relationship in an organi...

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Main Author: Ab Rahman, Hamizatul Arma
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/104294/1/104294.pdf
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spelling my-uitm-ir.1042942024-10-09T11:53:26Z Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman 2016 Ab Rahman, Hamizatul Arma Application program interfaces Family Restaurant System (FRS) is a system that applies all elements of Customer Relationship Management (CRM) element. It integrates of people, process and technology in the system. It also uses other combinations like information and philosophy in order to manage customer relationship in an organization. There are three major components of CRM, which are analytical, operational and collaboration CRM. FRS is an e-commerce system that focuses on operational and collaboration. The operational CRM is the front office functions whereas the collaboration CRM represents activities to interact with customers. FRS allows organization to interact and maintain good relationship with the customer. FRS used several methods to study the customer requirements such as preliminary study and analysis of data. The study shows that several restaurant websites do not apply the elements of CRM such as the website for the Family Restaurant. Interview sessions with the existing restaurant owner were carried out to understand the current processes and problems. FRS is being evaluated by users and expert users. The purpose of the evaluation is to evaluate the functionality and usability of FRS. 2016 Thesis https://ir.uitm.edu.my/id/eprint/104294/ https://ir.uitm.edu.my/id/eprint/104294/1/104294.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Computer and Mathematical Sciences Samsudin, Norlela
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Samsudin, Norlela
topic Application program interfaces
spellingShingle Application program interfaces
Ab Rahman, Hamizatul Arma
Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman
description Family Restaurant System (FRS) is a system that applies all elements of Customer Relationship Management (CRM) element. It integrates of people, process and technology in the system. It also uses other combinations like information and philosophy in order to manage customer relationship in an organization. There are three major components of CRM, which are analytical, operational and collaboration CRM. FRS is an e-commerce system that focuses on operational and collaboration. The operational CRM is the front office functions whereas the collaboration CRM represents activities to interact with customers. FRS allows organization to interact and maintain good relationship with the customer. FRS used several methods to study the customer requirements such as preliminary study and analysis of data. The study shows that several restaurant websites do not apply the elements of CRM such as the website for the Family Restaurant. Interview sessions with the existing restaurant owner were carried out to understand the current processes and problems. FRS is being evaluated by users and expert users. The purpose of the evaluation is to evaluate the functionality and usability of FRS.
format Thesis
qualification_level Bachelor degree
author Ab Rahman, Hamizatul Arma
author_facet Ab Rahman, Hamizatul Arma
author_sort Ab Rahman, Hamizatul Arma
title Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman
title_short Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman
title_full Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman
title_fullStr Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman
title_full_unstemmed Family Restaurant System (FRS) using CRM / Hamizatul Arma Ab Rahman
title_sort family restaurant system (frs) using crm / hamizatul arma ab rahman
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty of Computer and Mathematical Sciences
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/104294/1/104294.pdf
_version_ 1818588093881516032