Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri

The usage of the vending machine has become a significant thing in the food industry nowadays. The vending machines provide many benefits for customers especially for students. It can provide convenient, independent services for customers and is accessible 24 hours a day, and seven days a week. Thus...

Full description

Saved in:

Bibliographic Details
Main Authors:	Aszhar, Mimi Nadhirah, Asri, Muhammad Amirul Firdaus
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/104383/1/104383.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.104383
record_format	uketd_dc
spelling	my-uitm-ir.1043832024-10-09T11:46:15Z Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri 2021 Aszhar, Mimi Nadhirah Asri, Muhammad Amirul Firdaus Consumer satisfaction The usage of the vending machine has become a significant thing in the food industry nowadays. The vending machines provide many benefits for customers especially for students. It can provide convenient, independent services for customers and is accessible 24 hours a day, and seven days a week. Thus, the presence of a vending machine on the university campus becomes convenient for students. The primary goal of this research is to determine the relationship between the purchasing experiences that may contribute to customer satisfaction among the university students towards vending machines and to identify the most influential determinants affecting vending machine purchasing experience and customer satisfaction among the university students. This study assessed the following five determinants: mode of payment, vending machine condition, vending machine maintenance, product assortment, and product freshness. The convenience sampling technique was used to collect data from 364 customers in the UiTM Terengganu campus using Likert-scale questionnaires via the online survey. 2021 Thesis https://ir.uitm.edu.my/id/eprint/104383/ https://ir.uitm.edu.my/id/eprint/104383/1/104383.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Abd Ghani, Fatimah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Ghani, Fatimah
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Aszhar, Mimi Nadhirah Asri, Muhammad Amirul Firdaus Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri
description	The usage of the vending machine has become a significant thing in the food industry nowadays. The vending machines provide many benefits for customers especially for students. It can provide convenient, independent services for customers and is accessible 24 hours a day, and seven days a week. Thus, the presence of a vending machine on the university campus becomes convenient for students. The primary goal of this research is to determine the relationship between the purchasing experiences that may contribute to customer satisfaction among the university students towards vending machines and to identify the most influential determinants affecting vending machine purchasing experience and customer satisfaction among the university students. This study assessed the following five determinants: mode of payment, vending machine condition, vending machine maintenance, product assortment, and product freshness. The convenience sampling technique was used to collect data from 364 customers in the UiTM Terengganu campus using Likert-scale questionnaires via the online survey.
format	Thesis
qualification_level	Bachelor degree
author	Aszhar, Mimi Nadhirah Asri, Muhammad Amirul Firdaus
author_facet	Aszhar, Mimi Nadhirah Asri, Muhammad Amirul Firdaus
author_sort	Aszhar, Mimi Nadhirah
title	Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri
title_short	Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri
title_full	Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri
title_fullStr	Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri
title_full_unstemmed	Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri
title_sort	determining the vending machine purchasing experience towards customer satisfaction among university students / mimi nadhirah aszhar and muhammad amirul firdaus asri
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/104383/1/104383.pdf
_version_	1818588097937408000

Determining the vending machine purchasing experience towards customer satisfaction among university students / Mimi Nadhirah Aszhar and Muhammad Amirul Firdaus Asri

Similar Items