Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi
Previously, servicescape was solely well-known in the hospitality industry but today it is widely implemented in other industries as well such as banking, healthcare and educational industries. The purpose of this research proposal is to identify the attributes of servicescape that influence custome...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/104396/1/104396.pdf |
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