Marketing mix influence on food truck acceptance among university students / Nur Ain Mohd Husni and Siti Nor Azlinda Mat Ripin
The trend of food truck business is becoming more popular among Malaysians. Food truck vendors is the famous trend place that visited by the teenagers or young generations. This is due to the increasing changes in the market for food trucks that will generate competition among other business competi...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/104399/1/104399.pdf |
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