Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed

The demand of Halal certification has increased in the recent years with an increasing number of Muslim populations and vital in promoting the satisfaction, confidence and trust among consumers. It has become a strategic way in many industries to attract customers. Halal certification is important f...

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Main Authors: Abdul, Nur Syahirah, Mohamed, Malek Syahirah
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/104519/1/104519.pdf
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spelling my-uitm-ir.1045192024-10-10T03:02:20Z Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed 2021 Abdul, Nur Syahirah Mohamed, Malek Syahirah Malaysia The demand of Halal certification has increased in the recent years with an increasing number of Muslim populations and vital in promoting the satisfaction, confidence and trust among consumers. It has become a strategic way in many industries to attract customers. Halal certification is important for the growth of businesses in the food industry, however many entrepreneurs still do not have that certificate in their organization. The aim of this study is to identify the inhibiting factors of commercial foodservice industry in applying Halal certification. In specific, the objective is to identify the most inhibiting factors of commercial foodservice industry in applying Halal certification. Furthermore, the areas that are being selected in conducting this research are hotels, restaurants and Small and Medium Enterprises (SMEs). Then, the methodology utilized is content analysis while secondary data is used to gather previous-collected information. From the findings, the factors that were identified are awareness, staffs, procedure, financial, product and government factor. Based on past researches, the most inhibiting factors is the procedure factor. This study could provide new knowledge regarding Halal certification and help the Government to review the application procedures in order to ease and help most companies to get Halal certification. 2021 Thesis https://ir.uitm.edu.my/id/eprint/104519/ https://ir.uitm.edu.my/id/eprint/104519/1/104519.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Khalid, Khazainah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Khalid, Khazainah
topic Malaysia
spellingShingle Malaysia
Abdul, Nur Syahirah
Mohamed, Malek Syahirah
Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed
description The demand of Halal certification has increased in the recent years with an increasing number of Muslim populations and vital in promoting the satisfaction, confidence and trust among consumers. It has become a strategic way in many industries to attract customers. Halal certification is important for the growth of businesses in the food industry, however many entrepreneurs still do not have that certificate in their organization. The aim of this study is to identify the inhibiting factors of commercial foodservice industry in applying Halal certification. In specific, the objective is to identify the most inhibiting factors of commercial foodservice industry in applying Halal certification. Furthermore, the areas that are being selected in conducting this research are hotels, restaurants and Small and Medium Enterprises (SMEs). Then, the methodology utilized is content analysis while secondary data is used to gather previous-collected information. From the findings, the factors that were identified are awareness, staffs, procedure, financial, product and government factor. Based on past researches, the most inhibiting factors is the procedure factor. This study could provide new knowledge regarding Halal certification and help the Government to review the application procedures in order to ease and help most companies to get Halal certification.
format Thesis
qualification_level Bachelor degree
author Abdul, Nur Syahirah
Mohamed, Malek Syahirah
author_facet Abdul, Nur Syahirah
Mohamed, Malek Syahirah
author_sort Abdul, Nur Syahirah
title Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed
title_short Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed
title_full Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed
title_fullStr Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed
title_full_unstemmed Halal certification of commercial foodservice industry in Malaysia / Nur Syahirah Abdul Malek and Syahirah Mohamed
title_sort halal certification of commercial foodservice industry in malaysia / nur syahirah abdul malek and syahirah mohamed
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Hotel & Tourism Management
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/104519/1/104519.pdf
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