Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz

Currently, Takaful industry is increasing a little bit compared to the previous years. Takaful company are always deal with customer and need to maintain their management in order to fulfil customer satisfaction in Takaful. The purpose of this study is to measure the customer satisfaction of Takaful...

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Main Author: Aziz, Mohd Farhat
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/105809/1/105809.pdf
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spelling my-uitm-ir.1058092024-11-22T00:41:33Z Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz 2019 Aziz, Mohd Farhat Insurance Currently, Takaful industry is increasing a little bit compared to the previous years. Takaful company are always deal with customer and need to maintain their management in order to fulfil customer satisfaction in Takaful. The purpose of this study is to measure the customer satisfaction of Takaful products and services. The dependent variable is customer satisfaction. While the independent variables are religiosity, services quality, product innovation, distributive fairness and price contribution. This study surveyed 200 customer who have any plan of Takaful products and services in Malaysia and specific in are Melaka town. In this study we used primary data which the questionnaire will distribute in the form of Google Doc through Whatsapp or Facebook or share in the group. We also distribute by hand among the any Takaful customers. In the research methodology, the descriptive analysis, reliability and validity test and regression analysis will be conducted using SPSS 22 package. From the result, we found that religiosity, service quality and fairness distribution are significant. 2019 Thesis https://ir.uitm.edu.my/id/eprint/105809/ https://ir.uitm.edu.my/id/eprint/105809/1/105809.pdf text en public degree Universiti Teknologi MARA, Johor Faculty of Business and Management Mohd Yusoff, Yuslizawati Isa, Aflah
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd Yusoff, Yuslizawati
Isa, Aflah
topic Insurance
spellingShingle Insurance
Aziz, Mohd Farhat
Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz
description Currently, Takaful industry is increasing a little bit compared to the previous years. Takaful company are always deal with customer and need to maintain their management in order to fulfil customer satisfaction in Takaful. The purpose of this study is to measure the customer satisfaction of Takaful products and services. The dependent variable is customer satisfaction. While the independent variables are religiosity, services quality, product innovation, distributive fairness and price contribution. This study surveyed 200 customer who have any plan of Takaful products and services in Malaysia and specific in are Melaka town. In this study we used primary data which the questionnaire will distribute in the form of Google Doc through Whatsapp or Facebook or share in the group. We also distribute by hand among the any Takaful customers. In the research methodology, the descriptive analysis, reliability and validity test and regression analysis will be conducted using SPSS 22 package. From the result, we found that religiosity, service quality and fairness distribution are significant.
format Thesis
qualification_level Bachelor degree
author Aziz, Mohd Farhat
author_facet Aziz, Mohd Farhat
author_sort Aziz, Mohd Farhat
title Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz
title_short Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz
title_full Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz
title_fullStr Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz
title_full_unstemmed Factors that statisfy the takaful product customers among Melaka residence / Mohd Farhat Aziz
title_sort factors that statisfy the takaful product customers among melaka residence / mohd farhat aziz
granting_institution Universiti Teknologi MARA, Johor
granting_department Faculty of Business and Management
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/105809/1/105809.pdf
_version_ 1818588154870890496