A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir

The term medical tourism has come to embrace all facets of consumers seeking treatment, improvement or change through medical or wellness practices -provided they cross an international border to do so. This study aims to highlight what strategies that should be pursued by PSH in order to become mar...

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Bibliographic Details
Main Authors:	Aziz, Mohd Faizal, Ibrahim, Noor Azreena, Mohd Tahir, Nor Haryani
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Travel and the state Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/105815/1/105815.pdf
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id	my-uitm-ir.105815
record_format	uketd_dc
spelling	my-uitm-ir.1058152024-12-01T07:49:15Z A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir 2013 Aziz, Mohd Faizal Ibrahim, Noor Azreena Mohd Tahir, Nor Haryani Travel and the state. Tourism The term medical tourism has come to embrace all facets of consumers seeking treatment, improvement or change through medical or wellness practices -provided they cross an international border to do so. This study aims to highlight what strategies that should be pursued by PSH in order to become market leader in medical tourism industry. There are 4 main factors which determine the success of medical tourism; cheaper cost, technology advancement, hospital accreditation and staff competency. A set of questionnaires were distributed among medical tourist seeking treatment at PSH to gauge feedback from the patient pertaining to their experience and satisfaction level. An interview with marketing executives of PSH was also conducted to help researcher to understand the medical tourism activities more deeply. In a service industry, the most important aspect is the service experience to the customers. To remain competitive and continue to be the preferred choice, organizations must aim to create a compelling service experience, in order to ensure customer's satisfaction and continued loyalty. 2013 Thesis https://ir.uitm.edu.my/id/eprint/105815/ https://ir.uitm.edu.my/id/eprint/105815/1/105815.pdf text en public degree Universiti Teknologi MARA, Johor Faculty of Business and Management Abdul Ghani, Kamel Taufiq
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Ghani, Kamel Taufiq
topic	Travel and the state Tourism
spellingShingle	Travel and the state Tourism Aziz, Mohd Faizal Ibrahim, Noor Azreena Mohd Tahir, Nor Haryani A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir
description	The term medical tourism has come to embrace all facets of consumers seeking treatment, improvement or change through medical or wellness practices -provided they cross an international border to do so. This study aims to highlight what strategies that should be pursued by PSH in order to become market leader in medical tourism industry. There are 4 main factors which determine the success of medical tourism; cheaper cost, technology advancement, hospital accreditation and staff competency. A set of questionnaires were distributed among medical tourist seeking treatment at PSH to gauge feedback from the patient pertaining to their experience and satisfaction level. An interview with marketing executives of PSH was also conducted to help researcher to understand the medical tourism activities more deeply. In a service industry, the most important aspect is the service experience to the customers. To remain competitive and continue to be the preferred choice, organizations must aim to create a compelling service experience, in order to ensure customer's satisfaction and continued loyalty.
format	Thesis
qualification_level	Bachelor degree
author	Aziz, Mohd Faizal Ibrahim, Noor Azreena Mohd Tahir, Nor Haryani
author_facet	Aziz, Mohd Faizal Ibrahim, Noor Azreena Mohd Tahir, Nor Haryani
author_sort	Aziz, Mohd Faizal
title	A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir
title_short	A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir
title_full	A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir
title_fullStr	A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir
title_full_unstemmed	A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir
title_sort	market leader strategy in a medical tourism industry: a case study of puteri specialist hospital, johor bahru / mohd faizal aziz, noor azreena ibrahim, nor haryani mohd tahir
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Faculty of Business and Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/105815/1/105815.pdf
_version_	1818588156372451328

A market leader strategy in a medical tourism industry: a case study of Puteri Specialist Hospital, Johor Bahru / Mohd Faizal Aziz, Noor Azreena Ibrahim, Nor Haryani Mohd Tahir

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