Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu

E-hailing services like Grab Car, AirAsia Ride, and Maxim are well-known among college students as convenient options for transportation, especially since most people nowadays have their own smartphones. These services offer affordable prices and are highly beneficial for quickly reaching destinatio...

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Main Author:	Che Asnu, Nurul Aishah
Format:	Thesis
Language:	English
Published:	2024
Subjects:	Analytical methods used in the solution of physical problems
Online Access:	https://ir.uitm.edu.my/id/eprint/106225/1/106225.pdf
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id	my-uitm-ir.106225
record_format	uketd_dc
spelling	my-uitm-ir.1062252024-11-30T17:24:33Z Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu 2024 Che Asnu, Nurul Aishah Analytical methods used in the solution of physical problems E-hailing services like Grab Car, AirAsia Ride, and Maxim are well-known among college students as convenient options for transportation, especially since most people nowadays have their own smartphones. These services offer affordable prices and are highly beneficial for quickly reaching destinations without the need to wait for a public bus. This study aims to identify the best e-hailing service that offers affordable prices and good service. The study utilizes the Analytic Hierarchy Process (AHP) method to select the best e-hailing service among students. Five criteria are considered: service quality, security, fare, promotions, and branding. The three alternatives evaluated are Grab Car, AirAsia Ride, and Maxim. The main objectives of the study are to identify the preferable e-hailing service providers among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT), to calculate the weight of the criteria that influence students to select the preferred e-hailing services, and to rank the best alternative e-hailing service among students using AHP. In the AHP method, the judgements are valid when the consistency ratio is less than 0.1. By the end of this study, researchers will gain insights into the AHP method and its application. In conclusion, the AHP method will assist students in the selection of e-hailing services. 2024 Thesis https://ir.uitm.edu.my/id/eprint/106225/ https://ir.uitm.edu.my/id/eprint/106225/1/106225.pdf text en public degree Universiti Teknologi MARA, Terengganu College of Computing, Informatics and Mathematics Embong, Muhammad Fauzi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Embong, Muhammad Fauzi
topic	Analytical methods used in the solution of physical problems
spellingShingle	Analytical methods used in the solution of physical problems Che Asnu, Nurul Aishah Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu
description	E-hailing services like Grab Car, AirAsia Ride, and Maxim are well-known among college students as convenient options for transportation, especially since most people nowadays have their own smartphones. These services offer affordable prices and are highly beneficial for quickly reaching destinations without the need to wait for a public bus. This study aims to identify the best e-hailing service that offers affordable prices and good service. The study utilizes the Analytic Hierarchy Process (AHP) method to select the best e-hailing service among students. Five criteria are considered: service quality, security, fare, promotions, and branding. The three alternatives evaluated are Grab Car, AirAsia Ride, and Maxim. The main objectives of the study are to identify the preferable e-hailing service providers among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT), to calculate the weight of the criteria that influence students to select the preferred e-hailing services, and to rank the best alternative e-hailing service among students using AHP. In the AHP method, the judgements are valid when the consistency ratio is less than 0.1. By the end of this study, researchers will gain insights into the AHP method and its application. In conclusion, the AHP method will assist students in the selection of e-hailing services.
format	Thesis
qualification_level	Bachelor degree
author	Che Asnu, Nurul Aishah
author_facet	Che Asnu, Nurul Aishah
author_sort	Che Asnu, Nurul Aishah
title	Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu
title_short	Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu
title_full	Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu
title_fullStr	Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu
title_full_unstemmed	Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu
title_sort	application of analytic hierarchy process (ahp) in selecting the best e-hailing service among students in uitm cawangan terengganu kampus kuala terengganu (uitmct kkt) / nurul aishah che asnu
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	College of Computing, Informatics and Mathematics
publishDate	2024
url	https://ir.uitm.edu.my/id/eprint/106225/1/106225.pdf
_version_	1818588172449218560

Application of Analytic Hierarchy Process (AHP) in selecting the best e-hailing service among students in UiTM Cawangan Terengganu Kampus Kuala Terengganu (UiTMCT KKT) / Nurul Aishah Che Asnu

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