Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah

This research aims to determine the customer acceptance towards herbal-based skin care product by focusing on the customers’ perception, attitude and purchase intention towards herbal-based skin care product in general. Through this research, Sarakraf will be provided with market information which l...

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Main Authors:	Mathew, Vloreen Nity, Amir Abdullah, Ardiana Mazwa Raudah
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/106702/1/106702.pdf
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id	my-uitm-ir.106702
record_format	uketd_dc
spelling	my-uitm-ir.1067022024-11-30T10:41:35Z Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah 2010 Mathew, Vloreen Nity Amir Abdullah, Ardiana Mazwa Raudah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations This research aims to determine the customer acceptance towards herbal-based skin care product by focusing on the customers’ perception, attitude and purchase intention towards herbal-based skin care product in general. Through this research, Sarakraf will be provided with market information which later will assist in making decisions on marketing their skin care product. In any new product development, it is crucial to find out what the market needs and wants to avoid failure of the product. This is due to the acceptance level of the market will determine how the product would perform in the market place. Therefore, the focus is on analyzing the motivating variables of consumer buying behaviour that will result in the sale which is the common indicator of market acceptance. This research was done using a survey technique by distributing questionnaire as the mean for collecting useful data for analysis. The main findings of the research proves level acceptance is positively influenced by the purchase intention. The two independent variables of perception and attitude are positively correlated towards purchase intention. 2010 Thesis https://ir.uitm.edu.my/id/eprint/106702/ https://ir.uitm.edu.my/id/eprint/106702/1/106702.pdf text en public masters Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mathew, Vloreen Nity Amir Abdullah, Ardiana Mazwa Raudah Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
description	This research aims to determine the customer acceptance towards herbal-based skin care product by focusing on the customers’ perception, attitude and purchase intention towards herbal-based skin care product in general. Through this research, Sarakraf will be provided with market information which later will assist in making decisions on marketing their skin care product. In any new product development, it is crucial to find out what the market needs and wants to avoid failure of the product. This is due to the acceptance level of the market will determine how the product would perform in the market place. Therefore, the focus is on analyzing the motivating variables of consumer buying behaviour that will result in the sale which is the common indicator of market acceptance. This research was done using a survey technique by distributing questionnaire as the mean for collecting useful data for analysis. The main findings of the research proves level acceptance is positively influenced by the purchase intention. The two independent variables of perception and attitude are positively correlated towards purchase intention.
format	Thesis
qualification_level	Master's degree
author	Mathew, Vloreen Nity Amir Abdullah, Ardiana Mazwa Raudah
author_facet	Mathew, Vloreen Nity Amir Abdullah, Ardiana Mazwa Raudah
author_sort	Mathew, Vloreen Nity
title	Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_short	Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_full	Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_fullStr	Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_full_unstemmed	Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_sort	market acceptance of herbal-based skin care products in kuching for sarakraf sdn. bhd. / vloreen nity mathew and ardiana mazwa raudah
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/106702/1/106702.pdf
_version_	1818588182509256704

Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah

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