Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah

This research aims to determine the customer acceptance towards herbal-based skin care product by focusing on the customers’ perception, attitude and purchase intention towards herbal-based skin care product in general. Through this research, Sarakraf will be provided with market information which l...

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Bibliographic Details
Main Authors: Mathew, Vloreen Nity, Amir Abdullah, Ardiana Mazwa Raudah
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/106702/1/106702.pdf
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