An analysis of halal brand elements in Selangor food industry / Anis Husna Abdul Halim

Next 21st century, Islam may become the world’s fastest religion with 2.8 billion people estimated in 2050 which shows an increase for 30% of the world population. No surprise halal brands are now wide spread and bound to raise the market value because these brand values are chosen by society to avo...

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Bibliographic Details
Main Author: Abdul Halim, Anis Husna
Format: Thesis
Language:English
Published: 2024
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Online Access:https://ir.uitm.edu.my/id/eprint/106888/1/106888.pdf
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