Muslim-friendly hotels in Malaysia: analysing service performance via muslim friendly service suuply chain management, internal measurement of service quality, employees’ relation, and the mediating role of employees’ service behaviour / Nik Izzul Islam
Muslim-friendly Hotels (MFHs) are accommodations that offer services and facilities in line with Muslim-friendly principles. The demand for MFHs has increased in recent years as Muslim travellers look for experiences that align with their religious and cultural beliefs. The popularity of Muslim-frie...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/107198/1/107198.pdf |
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