The subjective value of photography images for advertising / Nurin Kamilia Asfarizal

Advertising is necessary in sharing information and people can also communicate by giving their opinions. Each ad shown to public viewing will receive a variety of different views and perceptions. The advertising message will be difficult or may not be understood by the audience if there are excessi...

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Bibliographic Details
Main Author:	Asfarizal, Nurin Kamilia
Format:	Thesis
Language:	English
Published:	2024
Subjects:	Methods Outdoor advertising Billboards Posters TR Photography
Online Access:	https://ir.uitm.edu.my/id/eprint/107366/1/107366.pdf
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id	my-uitm-ir.107366
record_format	uketd_dc
spelling	my-uitm-ir.1073662024-12-05T06:55:41Z The subjective value of photography images for advertising / Nurin Kamilia Asfarizal 2024 Asfarizal, Nurin Kamilia Methods. Outdoor advertising. Billboards. Posters TR Photography Advertising is necessary in sharing information and people can also communicate by giving their opinions. Each ad shown to public viewing will receive a variety of different views and perceptions. The advertising message will be difficult or may not be understood by the audience if there are excessive elements such as text, colour and lighting that can burden the eyes of the audience. Most viewers’ perceptions are more subjective towards advertising. Therefore, several elements and interpretations are needed to transform a subjective image into an objective by understanding the characteristics of the photography message in advertising and examinee the visual grammar in advertising photograph image content. Through the process of this study, it will ultimately influence the behaviour and attitudes of the audience. Online Survey method was used in this study and the sampling was selected among photography students, citizen. And if necessary, will be continued with an interview of professional photographers for the purpose of data collection. Respondents from the online survey were given questions aimed at finding out their perceptions and interpretations of the advertising image. And interview questions consist of a description of the elements needed to convert subjective images to objective through advertising. The findings of this study assume that eventually the audience will be clearer about each advertising that differs in terms of the way they present the idea. But with some special features will make the advertising picture more memorable by the audience. 2024 Thesis https://ir.uitm.edu.my/id/eprint/107366/ https://ir.uitm.edu.my/id/eprint/107366/1/107366.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Art and Design Mohd Sharif, Nadzri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Sharif, Nadzri
topic	Methods Outdoor advertising Billboards Posters TR Photography
spellingShingle	Methods Outdoor advertising Billboards Posters TR Photography Asfarizal, Nurin Kamilia The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
description	Advertising is necessary in sharing information and people can also communicate by giving their opinions. Each ad shown to public viewing will receive a variety of different views and perceptions. The advertising message will be difficult or may not be understood by the audience if there are excessive elements such as text, colour and lighting that can burden the eyes of the audience. Most viewers’ perceptions are more subjective towards advertising. Therefore, several elements and interpretations are needed to transform a subjective image into an objective by understanding the characteristics of the photography message in advertising and examinee the visual grammar in advertising photograph image content. Through the process of this study, it will ultimately influence the behaviour and attitudes of the audience. Online Survey method was used in this study and the sampling was selected among photography students, citizen. And if necessary, will be continued with an interview of professional photographers for the purpose of data collection. Respondents from the online survey were given questions aimed at finding out their perceptions and interpretations of the advertising image. And interview questions consist of a description of the elements needed to convert subjective images to objective through advertising. The findings of this study assume that eventually the audience will be clearer about each advertising that differs in terms of the way they present the idea. But with some special features will make the advertising picture more memorable by the audience.
format	Thesis
qualification_level	Master's degree
author	Asfarizal, Nurin Kamilia
author_facet	Asfarizal, Nurin Kamilia
author_sort	Asfarizal, Nurin Kamilia
title	The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_short	The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_full	The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_fullStr	The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_full_unstemmed	The subjective value of photography images for advertising / Nurin Kamilia Asfarizal
title_sort	subjective value of photography images for advertising / nurin kamilia asfarizal
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Art and Design
publishDate	2024
url	https://ir.uitm.edu.my/id/eprint/107366/1/107366.pdf
_version_	1818588221980803072

The subjective value of photography images for advertising / Nurin Kamilia Asfarizal

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