Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong

The rapid growth of the off-premise catering makes it essential that caterer obtain customer satisfaction for long term survival. Customer satisfaction can be seen when they create favorable future post-purchase action such as repeat the experienced service and they disseminate the positive infor...

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Bibliographic Details
Main Author:	Sulong, Siti Nurhanifah
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/12063/1/TM_SITI%20NURHANIFAH%20SULONG%20HM%2013_5%201.pdf
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id	my-uitm-ir.12063
record_format	uketd_dc
spelling	my-uitm-ir.120632016-05-14T07:35:01Z Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong 2013 Sulong, Siti Nurhanifah Marketing Hospitality industry. Hotels, clubs, restaurants, etc. Food service The rapid growth of the off-premise catering makes it essential that caterer obtain customer satisfaction for long term survival. Customer satisfaction can be seen when they create favorable future post-purchase action such as repeat the experienced service and they disseminate the positive information to others. From the above notion, this study attempted to identify how quality and monetary price is perceived in relation to satisfaction and post-purchase action in off-premise catering. A questionnaires were distributed to 250 customers from 10 selected off-premise catering in Shah Alam. A series of analyses using descriptive and inferential were used to analyze the data. The results indicate both antecedents have a positive effects on the customer satisfaction and post-purchase action. Results of this analysis will contribute to the services marketing theory by providing additional insights into quality and price, satisfaction, post-purchase action. It will also helps caterers to develop and implement market-oriented service strategies for increasing their profit. Thus, caterers should consider the quality and price dimensions that elicit customer satisfaction and post-purchase action. 2013 Thesis https://ir.uitm.edu.my/id/eprint/12063/ https://ir.uitm.edu.my/id/eprint/12063/1/TM_SITI%20NURHANIFAH%20SULONG%20HM%2013_5%201.pdf text en public mphil masters Universiti Teknologi MARA Perpustakaan Tun Abdul Razak
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing Marketing
spellingShingle	Marketing Marketing Sulong, Siti Nurhanifah Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
description	The rapid growth of the off-premise catering makes it essential that caterer obtain customer satisfaction for long term survival. Customer satisfaction can be seen when they create favorable future post-purchase action such as repeat the experienced service and they disseminate the positive information to others. From the above notion, this study attempted to identify how quality and monetary price is perceived in relation to satisfaction and post-purchase action in off-premise catering. A questionnaires were distributed to 250 customers from 10 selected off-premise catering in Shah Alam. A series of analyses using descriptive and inferential were used to analyze the data. The results indicate both antecedents have a positive effects on the customer satisfaction and post-purchase action. Results of this analysis will contribute to the services marketing theory by providing additional insights into quality and price, satisfaction, post-purchase action. It will also helps caterers to develop and implement market-oriented service strategies for increasing their profit. Thus, caterers should consider the quality and price dimensions that elicit customer satisfaction and post-purchase action.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Sulong, Siti Nurhanifah
author_facet	Sulong, Siti Nurhanifah
author_sort	Sulong, Siti Nurhanifah
title	Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
title_short	Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
title_full	Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
title_fullStr	Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
title_full_unstemmed	Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
title_sort	perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / siti nurhanifah sulong
granting_institution	Universiti Teknologi MARA
granting_department	Perpustakaan Tun Abdul Razak
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/12063/1/TM_SITI%20NURHANIFAH%20SULONG%20HM%2013_5%201.pdf
_version_	1783733164576866304

Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong

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