Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
The rapid growth of the off-premise catering makes it essential that caterer obtain customer satisfaction for long term survival. Customer satisfaction can be seen when they create favorable future post-purchase action such as repeat the experienced service and they disseminate the positive infor...
Saved in:
Main Author: | Sulong, Siti Nurhanifah |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/12063/1/TM_SITI%20NURHANIFAH%20SULONG%20HM%2013_5%201.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
by: Daud, Anita
Published: (1997) -
Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
by: Mat Nawi, Muhammad Hafizuddin
Published: (2012) -
Price, perceived value, customer satisfaction and favourable repeat purchase intention of malaysian low cost airlines
by: Yeoh, Ei Leen -
Price, perceived value, customer satifaction and favourable repeat purchase intention of Malaysian low cost airlines
Published: (2013) -
Corporate social responsibility (CSR) in catering industry : the perception of diners and their buying behavior /
by: Ghotb, Hamidreza
Published: (2011)