Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan

The importance of internet is undeniable and the number of internet users keeps on increasing. In addition, the trend of social media usage in hospitality industry is becoming more obvious including from restaurant service industry. The Information Adoption Model is use to examine the factors tha...

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Main Author:	Mohd Ali Tan, Zubaidah
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/12064/1/TM_ZUBAIDAH%20MOHD%20ALI%20TAN%20HM%2010_5%201.pdf
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id	my-uitm-ir.12064
record_format	uketd_dc
spelling	my-uitm-ir.120642016-05-14T07:54:19Z Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan 2013 Mohd Ali Tan, Zubaidah Social networks Hospitality industry. Hotels, clubs, restaurants, etc. Food service The importance of internet is undeniable and the number of internet users keeps on increasing. In addition, the trend of social media usage in hospitality industry is becoming more obvious including from restaurant service industry. The Information Adoption Model is use to examine the factors that influenced the adoption of electronic word-of-mouth (eWOM) from social network site (SNS). Survey data collected from 305 users of Facebook indicated that argument quality and source credibility influenced the perceived information usefulness and information adoption. Comprehensiveness, Timeliness, Relevance, and Source Trustworthiness were significantly related to perceived information usefulness of restaurant reviews. The findings of the study also provide several insights for foodservice establishment. 2013 Thesis https://ir.uitm.edu.my/id/eprint/12064/ https://ir.uitm.edu.my/id/eprint/12064/1/TM_ZUBAIDAH%20MOHD%20ALI%20TAN%20HM%2010_5%201.pdf text en public mphil masters Universiti Teknologi MARA Perpustakaan Tun Abdul Razak
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Social networks Social networks
spellingShingle	Social networks Social networks Mohd Ali Tan, Zubaidah Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
description	The importance of internet is undeniable and the number of internet users keeps on increasing. In addition, the trend of social media usage in hospitality industry is becoming more obvious including from restaurant service industry. The Information Adoption Model is use to examine the factors that influenced the adoption of electronic word-of-mouth (eWOM) from social network site (SNS). Survey data collected from 305 users of Facebook indicated that argument quality and source credibility influenced the perceived information usefulness and information adoption. Comprehensiveness, Timeliness, Relevance, and Source Trustworthiness were significantly related to perceived information usefulness of restaurant reviews. The findings of the study also provide several insights for foodservice establishment.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Ali Tan, Zubaidah
author_facet	Mohd Ali Tan, Zubaidah
author_sort	Mohd Ali Tan, Zubaidah
title	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_short	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_full	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_fullStr	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_full_unstemmed	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_sort	factors affecting electronic word-of-mouth (ewom) adoption of restaurant reviews in facebook / zubaidah mohd ali tan
granting_institution	Universiti Teknologi MARA
granting_department	Perpustakaan Tun Abdul Razak
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/12064/1/TM_ZUBAIDAH%20MOHD%20ALI%20TAN%20HM%2010_5%201.pdf
_version_	1783733164820135936

Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan

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