Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal

For the past ten years, motorsports has been recognised as one of the famous sporting events being organized. Hundred thousand of fans watch the event live and million others around the world watch the race through live broadcasting. In 2010 alone, 527 million fans around the world watched the 2010...

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Main Author: Basal, Mohd Helme
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/14042/2/14042.pdf
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spelling my-uitm-ir.140422024-06-04T07:04:38Z Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal 2014-05 Basal, Mohd Helme Malaysia Malaysia Athletic contests. Sports events For the past ten years, motorsports has been recognised as one of the famous sporting events being organized. Hundred thousand of fans watch the event live and million others around the world watch the race through live broadcasting. In 2010 alone, 527 million fans around the world watched the 2010 FIA Formula One Grand Prix. As a result, motorsport event has significantly benefitted many parties in term of social, economy, and advanced technology. The impact has also paved ways for sport marketers and academicians to discover wider academic topics. Nevertheless, there have been evidently few empirical researches being conducted in exploring motive and attachment factor among fans and their behavioural intention in motorsport event setting. This research attempts to fill such a void by examining the relationship among motives, attachment and behavioural intention for future motorsport event. Adopted Motivational Scale for Sport Consumption (2001), Point of Attachment Index (2003), and Intension for Sport Consumption Behavior Scale (ISCBS) questionnaires were used to measure the constructs. Data were collected from 392 respondents who attended the Malaysia Formula 1 race at Sepang International Circuit. Correlation and regression analyses were employed to examine the relationships among the constructs. Confirmatory factor analysis (CFA) was also performed to validate the scales. The relationship between the construct are positive and most of the fans have positive intention towards future event. Fans that are highly motivated and possess high attachment level are more likely to consume future event and purchase related products. Specifically, fans who are motivated by aesthetic value and attached highly to crowd experience show the strongest relationship towards future intention. Attachment was also found to partially mediate the relationship between motive and behavioural intention. These results provide many implications for sport marketers to have better understanding and strategize marketing effort in motorsport event. The findings also offer important insight for future research and management practices. 2014-05 Thesis https://ir.uitm.edu.my/id/eprint/14042/ https://ir.uitm.edu.my/id/eprint/14042/2/14042.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Sports Science and Recreation Mohamed Kassim, Reziana (Dr.)
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohamed Kassim, Reziana (Dr.)
topic Malaysia
Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Malaysia
Basal, Mohd Helme
Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
description For the past ten years, motorsports has been recognised as one of the famous sporting events being organized. Hundred thousand of fans watch the event live and million others around the world watch the race through live broadcasting. In 2010 alone, 527 million fans around the world watched the 2010 FIA Formula One Grand Prix. As a result, motorsport event has significantly benefitted many parties in term of social, economy, and advanced technology. The impact has also paved ways for sport marketers and academicians to discover wider academic topics. Nevertheless, there have been evidently few empirical researches being conducted in exploring motive and attachment factor among fans and their behavioural intention in motorsport event setting. This research attempts to fill such a void by examining the relationship among motives, attachment and behavioural intention for future motorsport event. Adopted Motivational Scale for Sport Consumption (2001), Point of Attachment Index (2003), and Intension for Sport Consumption Behavior Scale (ISCBS) questionnaires were used to measure the constructs. Data were collected from 392 respondents who attended the Malaysia Formula 1 race at Sepang International Circuit. Correlation and regression analyses were employed to examine the relationships among the constructs. Confirmatory factor analysis (CFA) was also performed to validate the scales. The relationship between the construct are positive and most of the fans have positive intention towards future event. Fans that are highly motivated and possess high attachment level are more likely to consume future event and purchase related products. Specifically, fans who are motivated by aesthetic value and attached highly to crowd experience show the strongest relationship towards future intention. Attachment was also found to partially mediate the relationship between motive and behavioural intention. These results provide many implications for sport marketers to have better understanding and strategize marketing effort in motorsport event. The findings also offer important insight for future research and management practices.
format Thesis
qualification_name Master of Philosophy (M.Phil.)
qualification_level Master's degree
author Basal, Mohd Helme
author_facet Basal, Mohd Helme
author_sort Basal, Mohd Helme
title Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_short Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_full Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_fullStr Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_full_unstemmed Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_sort motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / mohd helme basal
granting_institution Universiti Teknologi MARA
granting_department Faculty of Sports Science and Recreation
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/14042/2/14042.pdf
_version_ 1804889555578388480