Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal

For the past ten years, motorsports has been recognised as one of the famous sporting events being organized. Hundred thousand of fans watch the event live and million others around the world watch the race through live broadcasting. In 2010 alone, 527 million fans around the world watched the 2010...

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Main Author:	Basal, Mohd Helme
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/14042/1/TM_MOHD%20HELME%20BASAL%20SR%2014_5.pdf
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id	my-uitm-ir.14042
record_format	uketd_dc
spelling	my-uitm-ir.140422022-08-11T03:54:30Z Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal 2014-05 Basal, Mohd Helme Malaysia Malaysia Athletic contests. Sports events For the past ten years, motorsports has been recognised as one of the famous sporting events being organized. Hundred thousand of fans watch the event live and million others around the world watch the race through live broadcasting. In 2010 alone, 527 million fans around the world watched the 2010 FIA Formula One Grand Prix. As a result, motorsport event has significantly benefitted many parties in term of social, economy, and advanced technology. The impact has also paved ways for sport marketers and academicians to discover wider academic topics. Nevertheless, there have been evidently few empirical researches being conducted in exploring motive and attachment factor among fans and their behavioural intention in motorsport event setting. This research attempts to fill such a void by examining the relationship among motives, attachment and behavioural intention for future motorsport event. Adopted Motivational Scale for Sport Consumption (2001), Point of Attachment Index (2003), and Intension for Sport Consumption Behavior Scale (ISCBS) questionnaires were used to measure the constructs. Data were collected from 392 respondents who attended the Malaysia Formula 1 race at Sepang International Circuit. Correlation and regression analyses were employed to examine the relationships among the constructs. Confirmatory factor analysis (CFA) was also performed to validate the scales. The relationship between the construct are positive and most of the fans have positive intention towards future event. Fans that are highly motivated and possess high attachment level are more likely to consume future event and purchase related products. Specifically, fans who are motivated by aesthetic value and attached highly to crowd experience show the strongest relationship towards future intention. Attachment was also found to partially mediate the relationship between motive and behavioural intention. These results provide many implications for sport marketers to have better understanding and strategize marketing effort in motorsport event. The findings also offer important insight for future research and management practices. 2014-05 Thesis https://ir.uitm.edu.my/id/eprint/14042/ https://ir.uitm.edu.my/id/eprint/14042/1/TM_MOHD%20HELME%20BASAL%20SR%2014_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Sports Science and Recreation Mohamed Kassim, Reziana (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamed Kassim, Reziana (Dr.)
topic	Malaysia Malaysia Malaysia
spellingShingle	Malaysia Malaysia Malaysia Basal, Mohd Helme Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
description	For the past ten years, motorsports has been recognised as one of the famous sporting events being organized. Hundred thousand of fans watch the event live and million others around the world watch the race through live broadcasting. In 2010 alone, 527 million fans around the world watched the 2010 FIA Formula One Grand Prix. As a result, motorsport event has significantly benefitted many parties in term of social, economy, and advanced technology. The impact has also paved ways for sport marketers and academicians to discover wider academic topics. Nevertheless, there have been evidently few empirical researches being conducted in exploring motive and attachment factor among fans and their behavioural intention in motorsport event setting. This research attempts to fill such a void by examining the relationship among motives, attachment and behavioural intention for future motorsport event. Adopted Motivational Scale for Sport Consumption (2001), Point of Attachment Index (2003), and Intension for Sport Consumption Behavior Scale (ISCBS) questionnaires were used to measure the constructs. Data were collected from 392 respondents who attended the Malaysia Formula 1 race at Sepang International Circuit. Correlation and regression analyses were employed to examine the relationships among the constructs. Confirmatory factor analysis (CFA) was also performed to validate the scales. The relationship between the construct are positive and most of the fans have positive intention towards future event. Fans that are highly motivated and possess high attachment level are more likely to consume future event and purchase related products. Specifically, fans who are motivated by aesthetic value and attached highly to crowd experience show the strongest relationship towards future intention. Attachment was also found to partially mediate the relationship between motive and behavioural intention. These results provide many implications for sport marketers to have better understanding and strategize marketing effort in motorsport event. The findings also offer important insight for future research and management practices.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Basal, Mohd Helme
author_facet	Basal, Mohd Helme
author_sort	Basal, Mohd Helme
title	Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_short	Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_full	Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_fullStr	Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_full_unstemmed	Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal
title_sort	motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / mohd helme basal
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Sports Science and Recreation
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/14042/1/TM_MOHD%20HELME%20BASAL%20SR%2014_5.pdf
_version_	1783733201649270784

Motive, attachment and fan behavioural intention in sport tourism event: empirical study of formula one motorsport / Mohd Helme Basal

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