Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid
Environmental friendly products and services have got more attention during recent years. Every year consumers and companies are becoming increasingly aware and concerned about the effect on our environment. One form of environmental friendly products is eco label which have got more relevance for t...
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| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/14209/1/TD_HARLINA%20%20ABDUL%20RASID%20AD%2014_5.pdf |
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my-uitm-ir.142092016-07-13T06:47:24Z Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid 2014 Abdul Rasid, Harlina Malaysia Malaysia Environmental friendly products and services have got more attention during recent years. Every year consumers and companies are becoming increasingly aware and concerned about the effect on our environment. One form of environmental friendly products is eco label which have got more relevance for the consumers in the buying decisions and there are more product choose among them. In Malaysia, an eco label is still new. Government of Malaysia launched the eco label called MyHijau on December 2012. The MyHijau label is included product and services. MyHijau label will promotes a better understanding of environmentally safe purchase to consumers'. It will be a guide to consumers who are preferred to buy green product and use a green services. But is that Malaysia consumers' are ready for the eco label? Are they know that Malaysia have a eco label and did they recognize the eco label? The main purpose of the research is to study the about the eco label and did designing eco label can influence the consumers' purchase intention. 2014 Thesis https://ir.uitm.edu.my/id/eprint/14209/ https://ir.uitm.edu.my/id/eprint/14209/1/TD_HARLINA%20%20ABDUL%20RASID%20AD%2014_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
Malaysia Malaysia |
| spellingShingle |
Malaysia Malaysia Abdul Rasid, Harlina Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid |
| description |
Environmental friendly products and services have got more attention during recent years. Every year consumers and companies are becoming increasingly aware and concerned about the effect on our environment. One form of environmental friendly products is eco label which have got more relevance for the consumers in the buying decisions and there are more product choose among them. In Malaysia, an eco label is still new. Government of Malaysia launched the eco label called MyHijau on December 2012. The MyHijau label is included product and services. MyHijau label will promotes a better understanding of environmentally safe purchase to consumers'. It will be a guide to consumers who are preferred to buy green product and use a green services. But is that Malaysia consumers' are ready for the eco label? Are they know that Malaysia have a eco label and did they recognize the eco label? The main purpose of the research is to study the about the eco label and did designing eco label can influence the consumers' purchase intention. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Abdul Rasid, Harlina |
| author_facet |
Abdul Rasid, Harlina |
| author_sort |
Abdul Rasid, Harlina |
| title |
Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid |
| title_short |
Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid |
| title_full |
Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid |
| title_fullStr |
Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid |
| title_full_unstemmed |
Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid |
| title_sort |
designing eco label to influence consumer perchase intention / harlina abdul rasid |
| granting_institution |
Universiti Teknologi MARA |
| granting_department |
Faculty of Art and Design |
| publishDate |
2014 |
| url |
https://ir.uitm.edu.my/id/eprint/14209/1/TD_HARLINA%20%20ABDUL%20RASID%20AD%2014_5.pdf |
| _version_ |
1783733228937412608 |