Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin

Dimension of critical factors that impact online retailing (e-quality) are synthesized from literature and organized along eleven e-service quality which are incubative dimension (ease of use, linkage, appearance, structure and layout, content and information) and active dimension (reliability, s...

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Main Author: Che Nordin, Che Suzana Aida
Format: Thesis
Language:English
Published: 2004
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/1422/1/TD_CHE%20SUZANA%20AIDA%20CHE%20NORDIN%20CS%2004_5%201.pdf
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spelling my-uitm-ir.14222017-02-15T00:46:42Z Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin 2004 Che Nordin, Che Suzana Aida Web servers. Internet Web applications Dimension of critical factors that impact online retailing (e-quality) are synthesized from literature and organized along eleven e-service quality which are incubative dimension (ease of use, linkage, appearance, structure and layout, content and information) and active dimension (reliability, security, efficiency, communication, support and incentives). Using a random sample of nine Banks that have online banking services, the study benchmark real online transactions against e-quality service dimension. Finding suggests several areas that e-retailers should target for improvement. These areas include enhancing the capabilities of search engine, providing the ability to translate into multiple languages, enhancing way to interact with customer like chatting site, electronic bulletin board, and voice over IP, build more affinity program, reducing the number of clicks to complete a transaction and provide customer the ability to track order status and ease of check out. The use of the Internet as a channel for commerce and information presents an opportunity for business to use the Internet as a tool for customer relationship management (CRM) and electronic customer relationship (ECRM). This study also attempted to uncover the state of customer services and Electronic Customer Relationship Management (E-CRM) implemented in online retailers. It was found that electronic retailers differ in the presence of the 42 different ECRM features and also have different perception of e-service quality. 2004 Thesis https://ir.uitm.edu.my/id/eprint/1422/ https://ir.uitm.edu.my/id/eprint/1422/1/TD_CHE%20SUZANA%20AIDA%20CHE%20NORDIN%20CS%2004_5%201.pdf text en public degree Universiti Teknologi MARA Faculty of Information Technology and Quantitative Sciences
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Web servers
Internet
Web applications
spellingShingle Web servers
Internet
Web applications
Che Nordin, Che Suzana Aida
Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin
description Dimension of critical factors that impact online retailing (e-quality) are synthesized from literature and organized along eleven e-service quality which are incubative dimension (ease of use, linkage, appearance, structure and layout, content and information) and active dimension (reliability, security, efficiency, communication, support and incentives). Using a random sample of nine Banks that have online banking services, the study benchmark real online transactions against e-quality service dimension. Finding suggests several areas that e-retailers should target for improvement. These areas include enhancing the capabilities of search engine, providing the ability to translate into multiple languages, enhancing way to interact with customer like chatting site, electronic bulletin board, and voice over IP, build more affinity program, reducing the number of clicks to complete a transaction and provide customer the ability to track order status and ease of check out. The use of the Internet as a channel for commerce and information presents an opportunity for business to use the Internet as a tool for customer relationship management (CRM) and electronic customer relationship (ECRM). This study also attempted to uncover the state of customer services and Electronic Customer Relationship Management (E-CRM) implemented in online retailers. It was found that electronic retailers differ in the presence of the 42 different ECRM features and also have different perception of e-service quality.
format Thesis
qualification_level Bachelor degree
author Che Nordin, Che Suzana Aida
author_facet Che Nordin, Che Suzana Aida
author_sort Che Nordin, Che Suzana Aida
title Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin
title_short Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin
title_full Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin
title_fullStr Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin
title_full_unstemmed Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin
title_sort electronic retailers' perception of internet retail service quality / che suzana aida che nordin
granting_institution Universiti Teknologi MARA
granting_department Faculty of Information Technology and Quantitative Sciences
publishDate 2004
url https://ir.uitm.edu.my/id/eprint/1422/1/TD_CHE%20SUZANA%20AIDA%20CHE%20NORDIN%20CS%2004_5%201.pdf
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