The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili

Advertisement is the most important medium in our daily life whether in electronic or printed media. Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community and more effective services to t...

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Bibliographic Details
Main Author:	Halili, Nur Akma
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Malaysia Stories and storytelling
Online Access:	https://ir.uitm.edu.my/id/eprint/14250/1/TM_NUR%20AKMA%20HALILI%20AD%2014_5.pdf
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id	my-uitm-ir.14250
record_format	uketd_dc
spelling	my-uitm-ir.142502022-04-20T07:07:17Z The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili 2014-11 Halili, Nur Akma Malaysia Stories and storytelling Malaysia Advertisement is the most important medium in our daily life whether in electronic or printed media. Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community and more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials from2001 to 2010 as Public Service Announcements (PSA) in creating awareness and self-esteem among teenagers, besides that the researcher want to analyze the impact of Petronas Independence Day TV Commercials among teenagers in creating their selfesteem This research is to provide guidance to the producer, the director of photography, TV media and also to society. A Quantitative method was employed the use of questionnaires and observation to emphasize on objective measurements and numerical analysis of the data collected. The questionnaires were analysed by using SPSS software. The findings indicated that TV Commercials give an impact on selfesteem among teenagers through three main characteristics, namely cognitive effect, affective effect and behavior effect. In other words, the message that is being conveyed an important element in an advertisement to attract the attention of the audience. The study concluded and recommended that TV Commercials need to enhance the Quality of Storytelling, the Advertisement Show Times and the Presentation style as it will be ofbetter quality, were effective and impactful in the future. 2014-11 Thesis https://ir.uitm.edu.my/id/eprint/14250/ https://ir.uitm.edu.my/id/eprint/14250/1/TM_NUR%20AKMA%20HALILI%20AD%2014_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Art and Design Ismail (Hj), Adzrool Idzwan (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ismail (Hj), Adzrool Idzwan (Dr.)
topic	Malaysia Stories and storytelling Malaysia
spellingShingle	Malaysia Stories and storytelling Malaysia Halili, Nur Akma The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili
description	Advertisement is the most important medium in our daily life whether in electronic or printed media. Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community and more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials from2001 to 2010 as Public Service Announcements (PSA) in creating awareness and self-esteem among teenagers, besides that the researcher want to analyze the impact of Petronas Independence Day TV Commercials among teenagers in creating their selfesteem This research is to provide guidance to the producer, the director of photography, TV media and also to society. A Quantitative method was employed the use of questionnaires and observation to emphasize on objective measurements and numerical analysis of the data collected. The questionnaires were analysed by using SPSS software. The findings indicated that TV Commercials give an impact on selfesteem among teenagers through three main characteristics, namely cognitive effect, affective effect and behavior effect. In other words, the message that is being conveyed an important element in an advertisement to attract the attention of the audience. The study concluded and recommended that TV Commercials need to enhance the Quality of Storytelling, the Advertisement Show Times and the Presentation style as it will be ofbetter quality, were effective and impactful in the future.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Halili, Nur Akma
author_facet	Halili, Nur Akma
author_sort	Halili, Nur Akma
title	The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili
title_short	The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili
title_full	The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili
title_fullStr	The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili
title_full_unstemmed	The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili
title_sort	impact of petronas independence day tv commercials among teenagers / nur akma halili
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/14250/1/TM_NUR%20AKMA%20HALILI%20AD%2014_5.pdf
_version_	1783733238980673536

The impact of Petronas independence day TV commercials among teenagers / Nur Akma Halili

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