Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman

Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports...

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Main Author:	Othman, Nuraimi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/14280/2/14280.pdf
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id	my-uitm-ir.14280
record_format	uketd_dc
spelling	my-uitm-ir.142802024-05-30T02:05:38Z Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman 2014-07 Othman, Nuraimi Malaysia Malaysia Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports tourism event. This study examines and extends the empirical evidence of the relationships among the dimensions of service quality, spectators’ satisfaction and revisit intention. A new measurement model was developed, namely Sport Tourism Event Quality (STEQ) that links to examine the service quality relationship with spectators’ satisfaction and revisit intention. Confirmatory Factor Analysis (CFA) was performed to assess the validity and reliability of this instrument to examine the proposed dimensional structure. The STEQ comprises five dimensions of service quality: venue accessibility, crowd, security, contest and accommodation. Correlation and regression analyses were employed to examine the relationships among the five constructs. Using purposive sampling, data were collected from spectators (n = 372) who visited Kuching Waterfront to watch Sarawak Regatta. Crowd and venue accessibility was found to have the strongest relationship with spectators’ satisfaction. However, spectators’ satisfaction partially mediates the relationship between STEQ and revisit intention. This study has shown that the new measurement model of STEQ significantly explains spectators’ satisfaction and revisit intention to sports event. The finding of the present study provides methodological contributions and practical implications for further understanding of service quality in the context of sport event tourism. 2014-07 Thesis https://ir.uitm.edu.my/id/eprint/14280/ https://ir.uitm.edu.my/id/eprint/14280/2/14280.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Sports Science and Recreation Ong, Tah Fatt (Dr.) Kassim, Rezian-na Muhammed (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ong, Tah Fatt (Dr.) Kassim, Rezian-na Muhammed (Dr.)
topic	Malaysia Malaysia
spellingShingle	Malaysia Malaysia Othman, Nuraimi Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
description	Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports tourism event. This study examines and extends the empirical evidence of the relationships among the dimensions of service quality, spectators’ satisfaction and revisit intention. A new measurement model was developed, namely Sport Tourism Event Quality (STEQ) that links to examine the service quality relationship with spectators’ satisfaction and revisit intention. Confirmatory Factor Analysis (CFA) was performed to assess the validity and reliability of this instrument to examine the proposed dimensional structure. The STEQ comprises five dimensions of service quality: venue accessibility, crowd, security, contest and accommodation. Correlation and regression analyses were employed to examine the relationships among the five constructs. Using purposive sampling, data were collected from spectators (n = 372) who visited Kuching Waterfront to watch Sarawak Regatta. Crowd and venue accessibility was found to have the strongest relationship with spectators’ satisfaction. However, spectators’ satisfaction partially mediates the relationship between STEQ and revisit intention. This study has shown that the new measurement model of STEQ significantly explains spectators’ satisfaction and revisit intention to sports event. The finding of the present study provides methodological contributions and practical implications for further understanding of service quality in the context of sport event tourism.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Othman, Nuraimi
author_facet	Othman, Nuraimi
author_sort	Othman, Nuraimi
title	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_short	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_full	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_fullStr	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_full_unstemmed	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_sort	examining the relationships among service quality, satisfaction and revisit intention to sarawak regatta / nuraimi othman
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Sports Science and Recreation
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/14280/2/14280.pdf
_version_	1804889555831095296

Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman

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