Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani

Smart card technology remains novel for customers and merchants, in spite of several attempts by financial institutions to deploy the technology on wide scale bases. Evolution of lifestyle makes card technology been important to provides an interesting relationship and interactions between consumer...

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Bibliographic Details
Main Author:	Md Jani, Mohd Roshadrimi
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Malaysia Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/14287/1/TD_MOHD%20ROSHADRIMI%20MD%20JANI%20AD%2015_5.pdf
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id	my-uitm-ir.14287
record_format	uketd_dc
spelling	my-uitm-ir.142872016-07-19T04:28:30Z Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani 2015 Md Jani, Mohd Roshadrimi Malaysia Advertising Smart card technology remains novel for customers and merchants, in spite of several attempts by financial institutions to deploy the technology on wide scale bases. Evolution of lifestyle makes card technology been important to provides an interesting relationship and interactions between consumer and business than help to improve and simplify the process of payment. Melaka will become the first stage in the nation to implement electronic payment system in a few stages, an.d has acknowledge MyMelaka as the preferred choice of payment system in the historical city. MyMelaka payment systems ,wiII be implemented not only at the public transportation facilities in Melaka, but also covering theme parks, parking bays, as well as food and beverages outlets. The purpose of this study is to examine and analyze how advertising campaign can helps to promote the usage of MyMelalca Touch n' Go Cards. To research how to execute the advertising campaign, what direction and how to implement the idea of "Cashless City of Melaka". This paper also shows that MyMelaka Touch n' GO Smart Card technology can help between consumer and dealers in any sector such as transportation, food & restaurants, tourist spot, discussing at each step the opportunities and challenges. 2015 Thesis https://ir.uitm.edu.my/id/eprint/14287/ https://ir.uitm.edu.my/id/eprint/14287/1/TD_MOHD%20ROSHADRIMI%20MD%20JANI%20AD%2015_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Malaysia Advertising
spellingShingle	Malaysia Advertising Md Jani, Mohd Roshadrimi Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
description	Smart card technology remains novel for customers and merchants, in spite of several attempts by financial institutions to deploy the technology on wide scale bases. Evolution of lifestyle makes card technology been important to provides an interesting relationship and interactions between consumer and business than help to improve and simplify the process of payment. Melaka will become the first stage in the nation to implement electronic payment system in a few stages, an.d has acknowledge MyMelaka as the preferred choice of payment system in the historical city. MyMelaka payment systems ,wiII be implemented not only at the public transportation facilities in Melaka, but also covering theme parks, parking bays, as well as food and beverages outlets. The purpose of this study is to examine and analyze how advertising campaign can helps to promote the usage of MyMelalca Touch n' Go Cards. To research how to execute the advertising campaign, what direction and how to implement the idea of "Cashless City of Melaka". This paper also shows that MyMelaka Touch n' GO Smart Card technology can help between consumer and dealers in any sector such as transportation, food & restaurants, tourist spot, discussing at each step the opportunities and challenges.
format	Thesis
qualification_level	Bachelor degree
author	Md Jani, Mohd Roshadrimi
author_facet	Md Jani, Mohd Roshadrimi
author_sort	Md Jani, Mohd Roshadrimi
title	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_short	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_full	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_fullStr	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_full_unstemmed	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_sort	promoting the use of smart cards technology in melaka / mohd roshadrimi md jani
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/14287/1/TD_MOHD%20ROSHADRIMI%20MD%20JANI%20AD%2015_5.pdf
_version_	1783733246376280064

Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani

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