Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil

Zapin is a great Malay folk dance. It brought to Malaysia by Arabic merchant and since then it's been assimilated with Malay culture especially in Johor Bahru. In these few years our government starts to take the initiative to protect this traditional culture from losing to today modernizati...

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Bibliographic Details
Main Author:	Abd Jalil, Muhammad Noor Taufik
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Malaysia Melaka
Online Access:	https://ir.uitm.edu.my/id/eprint/14309/1/TD_MUHAMMAD%20NOOR%20TAUFIK%20ABD%20JALIL%20AD%2014_5.pdf
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id	my-uitm-ir.14309
record_format	uketd_dc
spelling	my-uitm-ir.143092016-07-21T01:48:47Z Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil 2014 Abd Jalil, Muhammad Noor Taufik Malaysia Melaka Audiovisual aids. Visual communication Zapin is a great Malay folk dance. It brought to Malaysia by Arabic merchant and since then it's been assimilated with Malay culture especially in Johor Bahru. In these few years our government starts to take the initiative to protect this traditional culture from losing to today modernization. We have done a lot of things to make sure the continuation of this art. Although many things have been done but it still does not succeed in attracting audiences. That is why I like to find out what is going on, what really our youngster think, whether they still appreciate this kind of culture or they simply ignore them. The result that I got from my survey and observation is a positive feedbacks and that younger generation nowadays still love their own culture and they also want it to be able represented Malaysia. They also want to see a new style that can be used for zapin promotion maybe social media like facebook and twitter. 2014 Thesis https://ir.uitm.edu.my/id/eprint/14309/ https://ir.uitm.edu.my/id/eprint/14309/1/TD_MUHAMMAD%20NOOR%20TAUFIK%20ABD%20JALIL%20AD%2014_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Malaysia Melaka Malaysia
spellingShingle	Malaysia Melaka Malaysia Abd Jalil, Muhammad Noor Taufik Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil
description	Zapin is a great Malay folk dance. It brought to Malaysia by Arabic merchant and since then it's been assimilated with Malay culture especially in Johor Bahru. In these few years our government starts to take the initiative to protect this traditional culture from losing to today modernization. We have done a lot of things to make sure the continuation of this art. Although many things have been done but it still does not succeed in attracting audiences. That is why I like to find out what is going on, what really our youngster think, whether they still appreciate this kind of culture or they simply ignore them. The result that I got from my survey and observation is a positive feedbacks and that younger generation nowadays still love their own culture and they also want it to be able represented Malaysia. They also want to see a new style that can be used for zapin promotion maybe social media like facebook and twitter.
format	Thesis
qualification_level	Bachelor degree
author	Abd Jalil, Muhammad Noor Taufik
author_facet	Abd Jalil, Muhammad Noor Taufik
author_sort	Abd Jalil, Muhammad Noor Taufik
title	Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil
title_short	Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil
title_full	Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil
title_fullStr	Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil
title_full_unstemmed	Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil
title_sort	case study on the effect of media promotion on zapin among university students in uitm malacca city campus / muhammad noor taufik abd jalil
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/14309/1/TD_MUHAMMAD%20NOOR%20TAUFIK%20ABD%20JALIL%20AD%2014_5.pdf
_version_	1783733251147300864

Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil

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