The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri

The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase...

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Bibliographic Details
Main Author:	Mohd Shukri, Nur Shakirah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Malaysia Labels Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf
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id	my-uitm-ir.14369
record_format	uketd_dc
spelling	my-uitm-ir.143692016-07-25T08:53:34Z The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri 2015 Mohd Shukri, Nur Shakirah Malaysia Labels Packaging The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase the product as consumers buy range of goods every day in the variety of packaging materials. Without packaging, the drinks will be easily affected by bacteria and other unwanted chemicals that can cause bad effect on its content and consumers health. Nowadays, there are many types of packaging in the market like paper, aluminum, plastic,wood, board,steel and especially glass as the infused drinks is placed in the jar. Packaging design is one of the key elements of marketing strategy for a product as it is the visual face that will be promoted and recognized by the customer. 2015 Thesis https://ir.uitm.edu.my/id/eprint/14369/ https://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Malaysia Labels Packaging
spellingShingle	Malaysia Labels Packaging Mohd Shukri, Nur Shakirah The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
description	The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase the product as consumers buy range of goods every day in the variety of packaging materials. Without packaging, the drinks will be easily affected by bacteria and other unwanted chemicals that can cause bad effect on its content and consumers health. Nowadays, there are many types of packaging in the market like paper, aluminum, plastic,wood, board,steel and especially glass as the infused drinks is placed in the jar. Packaging design is one of the key elements of marketing strategy for a product as it is the visual face that will be promoted and recognized by the customer.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Shukri, Nur Shakirah
author_facet	Mohd Shukri, Nur Shakirah
author_sort	Mohd Shukri, Nur Shakirah
title	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_short	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_full	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_fullStr	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_full_unstemmed	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_sort	impact of infused health drinks packaging design on consumer / nur shakirah mohd shukri
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf
_version_	1783733262542176256

The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri

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