The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf |
| الوسوم: |
إضافة وسم
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my-uitm-ir.14369 |
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uketd_dc |
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my-uitm-ir.143692016-07-25T08:53:34Z The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri 2015 Mohd Shukri, Nur Shakirah Malaysia Labels Packaging The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase the product as consumers buy range of goods every day in the variety of packaging materials. Without packaging, the drinks will be easily affected by bacteria and other unwanted chemicals that can cause bad effect on its content and consumers health. Nowadays, there are many types of packaging in the market like paper, aluminum, plastic,wood, board,steel and especially glass as the infused drinks is placed in the jar. Packaging design is one of the key elements of marketing strategy for a product as it is the visual face that will be promoted and recognized by the customer. 2015 Thesis https://ir.uitm.edu.my/id/eprint/14369/ https://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
Malaysia Labels Packaging |
| spellingShingle |
Malaysia Labels Packaging Mohd Shukri, Nur Shakirah The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| description |
The purpose if this research is to identify and analyze the effect of visual design
on the label packaging design infused health drinks on consumer. Packaging
plays important role for storage, protection for its taste,smell,look, provide relevant
information and to influence consumer to purchase the product as consumers buy
range of goods every day in the variety of packaging materials. Without packaging,
the drinks will be easily affected by bacteria and other unwanted chemicals that
can cause bad effect on its content and consumers health. Nowadays, there are
many types of packaging in the market like paper, aluminum, plastic,wood,
board,steel and especially glass as the infused drinks is placed in the jar.
Packaging design is one of the key elements of marketing strategy for a product
as it is the visual face that will be promoted and recognized by the customer. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mohd Shukri, Nur Shakirah |
| author_facet |
Mohd Shukri, Nur Shakirah |
| author_sort |
Mohd Shukri, Nur Shakirah |
| title |
The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_short |
The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_full |
The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_fullStr |
The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_full_unstemmed |
The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri |
| title_sort |
impact of infused health drinks packaging design on consumer / nur shakirah mohd shukri |
| granting_institution |
Universiti Teknologi MARA |
| granting_department |
Faculty of Art and Design |
| publishDate |
2015 |
| url |
https://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf |
| _version_ |
1783733262542176256 |