A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid

The main goal of the project is to explore the impact of visual images in advertising media regarding social issue in Malaysia. An in depth analysis of the three chosen campaign is conducted. I concentrated on visual images and investigate what intended meanings are created by the visual and how...

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Bibliographic Details
Main Author:	Halid, Nurulhafizah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/14382/1/TD_NURULHAFIZAH%20HALID%20AD%2015_5.pdf
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id	my-uitm-ir.14382
record_format	uketd_dc
spelling	my-uitm-ir.143822016-07-26T04:38:27Z A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid 2015 Halid, Nurulhafizah Advertising campaigns General special. Including optical illusion and visual perception The main goal of the project is to explore the impact of visual images in advertising media regarding social issue in Malaysia. An in depth analysis of the three chosen campaign is conducted. I concentrated on visual images and investigate what intended meanings are created by the visual and how audiences interpret the message. The qualitative research performed in order to obtain data for comparison that is for confirmation or denial of the findings analysis. 2015 Thesis https://ir.uitm.edu.my/id/eprint/14382/ https://ir.uitm.edu.my/id/eprint/14382/1/TD_NURULHAFIZAH%20HALID%20AD%2015_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Advertising campaigns Advertising campaigns
spellingShingle	Advertising campaigns Advertising campaigns Halid, Nurulhafizah A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid
description	The main goal of the project is to explore the impact of visual images in advertising media regarding social issue in Malaysia. An in depth analysis of the three chosen campaign is conducted. I concentrated on visual images and investigate what intended meanings are created by the visual and how audiences interpret the message. The qualitative research performed in order to obtain data for comparison that is for confirmation or denial of the findings analysis.
format	Thesis
qualification_level	Bachelor degree
author	Halid, Nurulhafizah
author_facet	Halid, Nurulhafizah
author_sort	Halid, Nurulhafizah
title	A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid
title_short	A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid
title_full	A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid
title_fullStr	A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid
title_full_unstemmed	A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid
title_sort	study on the impact of visual images in advertising media regarding social issue in malaysia / nurulhafizah halid
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/14382/1/TD_NURULHAFIZAH%20HALID%20AD%2015_5.pdf
_version_	1783733264259743744

A study on the impact of visual images in advertising media regarding social issue in Malaysia / Nurulhafizah Halid

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