Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal

The electronic business arena is highly dynamic and characterized by continuous evolution in technology, marketing concepts and effective business approaches. Business-to-business (B2B) electronic commerce, in particular, is evolving, especially in relation to virtual supply chain management and...

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Main Author:	Md. Hilal, Farhana
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF Commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/1439/1/TB_FARHANA%20MD%20HILAL%20CS%2006_5%20P01.pdf
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id	my-uitm-ir.1439
record_format	uketd_dc
spelling	my-uitm-ir.14392019-05-16T03:52:44Z Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal 2006 Md. Hilal, Farhana HF Commerce Electronic Computers. Computer Science The electronic business arena is highly dynamic and characterized by continuous evolution in technology, marketing concepts and effective business approaches. Business-to-business (B2B) electronic commerce, in particular, is evolving, especially in relation to virtual supply chain management and electronic marketplaces (e-marketplaces). Even Malaysia has a positive growth outlook in the growing number of electronic merchants on the local front. There are some providers managing e-marketplaces in Malaysia. Some of them have succeeded if measured according to their status in the Multimedia Super Corridor or in their listing in the Kuala Lumpur Stock Exchange (Bursa Malaysia). Responding to the phenomena, this research was conducted to analyse the factors that influence their successful sustainability. The aims are to identify the success factors that are most applicable for B2B e-marketplaces in Malaysia and determine the impact of identified factors to B2B e-marketplaces in Malaysia. This research used knowledge abstraction in an attempt to identify the factors and a field study was conducted via interviews and questionnaire survey on B2B providers. Targeted respondents are located from search engines and an online directory at www.eMarketplacedirectory.com. Nineteen targeted respondents are identified based on two basic characteristics. First, the company should be practicing business-to-business activities and second, perform business activities in Malaysia or including Malaysia. Based on secondary data, the researcher identified seven factors that contribute to the success of e-marketplaces in Malaysia which are neutrality/bias, target market, partnerships, building liquidity, culture, privacy and security, and technology. There were some limitations encountered during the course of the research. However, the findings indicated that five success factors are applicable to Malaysian business society whereas culture, privacy and security, and technology do not affect the success of B2B e-marketplaces in Malaysia. 2006 Thesis https://ir.uitm.edu.my/id/eprint/1439/ https://ir.uitm.edu.my/id/eprint/1439/1/TB_FARHANA%20MD%20HILAL%20CS%2006_5%20P01.pdf text en public degree Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	HF Commerce HF Commerce
spellingShingle	HF Commerce HF Commerce Md. Hilal, Farhana Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal
description	The electronic business arena is highly dynamic and characterized by continuous evolution in technology, marketing concepts and effective business approaches. Business-to-business (B2B) electronic commerce, in particular, is evolving, especially in relation to virtual supply chain management and electronic marketplaces (e-marketplaces). Even Malaysia has a positive growth outlook in the growing number of electronic merchants on the local front. There are some providers managing e-marketplaces in Malaysia. Some of them have succeeded if measured according to their status in the Multimedia Super Corridor or in their listing in the Kuala Lumpur Stock Exchange (Bursa Malaysia). Responding to the phenomena, this research was conducted to analyse the factors that influence their successful sustainability. The aims are to identify the success factors that are most applicable for B2B e-marketplaces in Malaysia and determine the impact of identified factors to B2B e-marketplaces in Malaysia. This research used knowledge abstraction in an attempt to identify the factors and a field study was conducted via interviews and questionnaire survey on B2B providers. Targeted respondents are located from search engines and an online directory at www.eMarketplacedirectory.com. Nineteen targeted respondents are identified based on two basic characteristics. First, the company should be practicing business-to-business activities and second, perform business activities in Malaysia or including Malaysia. Based on secondary data, the researcher identified seven factors that contribute to the success of e-marketplaces in Malaysia which are neutrality/bias, target market, partnerships, building liquidity, culture, privacy and security, and technology. There were some limitations encountered during the course of the research. However, the findings indicated that five success factors are applicable to Malaysian business society whereas culture, privacy and security, and technology do not affect the success of B2B e-marketplaces in Malaysia.
format	Thesis
qualification_level	Bachelor degree
author	Md. Hilal, Farhana
author_facet	Md. Hilal, Farhana
author_sort	Md. Hilal, Farhana
title	Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal
title_short	Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal
title_full	Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal
title_fullStr	Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal
title_full_unstemmed	Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal
title_sort	success factors for b2b e-marketplaces in malaysia / farhana md. hilal
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2006
url	https://ir.uitm.edu.my/id/eprint/1439/1/TB_FARHANA%20MD%20HILAL%20CS%2006_5%20P01.pdf
_version_	1783733015014277120

Success factors for B2B E-marketplaces in Malaysia / Farhana Md. Hilal

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