Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu

The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles among...

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Main Author:	Nasfu, Shafiq Nazreen
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf
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id	my-uitm-ir.14410
record_format	uketd_dc
spelling	my-uitm-ir.144102016-07-27T03:54:37Z Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu 2015 Nasfu, Shafiq Nazreen Malaysia Malaysia The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia. It is also part of ministry aspiration to make Malaysia a true sporting nation and this campaign is a good idea from government as a springboard to cultivate sporting success on the global playfield. To understand about the promoting this campaign, it is important to know what type of promoting that related to this campaign. The main problem for this campaign is lack of advertisement or another word is advertising, for an example like poster, bunting, banner, magazine ads, newspaper and TV commercial. These things are very important because this method can promote the campaign to the public. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia but the issue is this event only get support from people only who like to do sports and fitness activities while for those who do not like to active in this things, For sure this people will not join this event because they are not interested.At the end of this research, there have a suggestion and idea how to solve this problem and the important things that they should know what is necessary for a successful advertising campaign. 2015 Thesis https://ir.uitm.edu.my/id/eprint/14410/ https://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Malaysia Malaysia
spellingShingle	Malaysia Malaysia Nasfu, Shafiq Nazreen Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
description	The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia. It is also part of ministry aspiration to make Malaysia a true sporting nation and this campaign is a good idea from government as a springboard to cultivate sporting success on the global playfield. To understand about the promoting this campaign, it is important to know what type of promoting that related to this campaign. The main problem for this campaign is lack of advertisement or another word is advertising, for an example like poster, bunting, banner, magazine ads, newspaper and TV commercial. These things are very important because this method can promote the campaign to the public. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia but the issue is this event only get support from people only who like to do sports and fitness activities while for those who do not like to active in this things, For sure this people will not join this event because they are not interested.At the end of this research, there have a suggestion and idea how to solve this problem and the important things that they should know what is necessary for a successful advertising campaign.
format	Thesis
qualification_level	Bachelor degree
author	Nasfu, Shafiq Nazreen
author_facet	Nasfu, Shafiq Nazreen
author_sort	Nasfu, Shafiq Nazreen
title	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_short	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_full	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_fullStr	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_full_unstemmed	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_sort	promoting fit malaysia campaign / shafiq nazreen nasfu
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf
_version_	1783733267237699584

Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu

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