The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan

Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Human...

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Bibliographic Details
Main Author:	Hasan, Siti Nurfarahin
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Styles Color Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf
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id	my-uitm-ir.14430
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spelling	my-uitm-ir.144302016-07-27T08:45:50Z The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan 2015 Hasan, Siti Nurfarahin Styles Color Packaging Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Humans associate colors with meanings. These associations are studied extensively in marketing research. This paper explores how the psychology of color influences purchasing behavior as it pertains to product design, company branding, and the consumer. Nearly all products sold today have colorful facades. Selecting the right colors to use has an enormous impact on product sales. While no single set of rules governs color choices, research has established general guidelines based on the principle of associative learning, the relationship between color and emotion. 2015 Thesis https://ir.uitm.edu.my/id/eprint/14430/ https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Styles Color Packaging
spellingShingle	Styles Color Packaging Hasan, Siti Nurfarahin The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
description	Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Humans associate colors with meanings. These associations are studied extensively in marketing research. This paper explores how the psychology of color influences purchasing behavior as it pertains to product design, company branding, and the consumer. Nearly all products sold today have colorful facades. Selecting the right colors to use has an enormous impact on product sales. While no single set of rules governs color choices, research has established general guidelines based on the principle of associative learning, the relationship between color and emotion.
format	Thesis
qualification_level	Bachelor degree
author	Hasan, Siti Nurfarahin
author_facet	Hasan, Siti Nurfarahin
author_sort	Hasan, Siti Nurfarahin
title	The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
title_short	The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
title_full	The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
title_fullStr	The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
title_full_unstemmed	The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
title_sort	effectiveness of colour used in branding kip mart hypermarket / siti nurfarahin hasan
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf
_version_	1783733269754281984

The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan

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