Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail

Existing content delivery strategies by incumbent service providers in Malaysia suppress new innovative value-added services as it eliminates opportunities for open partnership between network operators and third-party service providers. This creates a high barrier of entry of delivering new service...

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Main Author:	Ismail, Mohd Zahid
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Institutional repositories
Online Access:	https://ir.uitm.edu.my/id/eprint/15188/1/TP_MOHD%20ZAHID%20ISMAIL%20EM%2013_5.pdf
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id	my-uitm-ir.15188
record_format	uketd_dc
spelling	my-uitm-ir.151882022-04-20T05:37:11Z Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail 2013-04 Ismail, Mohd Zahid Institutional repositories Existing content delivery strategies by incumbent service providers in Malaysia suppress new innovative value-added services as it eliminates opportunities for open partnership between network operators and third-party service providers. This creates a high barrier of entry of delivering new services that will substantially address the demand pull from wanting subscribers. This research examines elements of process innovation that contributes to improving broadband content delivery quality and addresses the demand pull for high quality contents by TV and broadband subscribers in Malaysia. Process innovation in the content delivery strategies impacting current business model of high speed broadband service delivery in Malaysia will be analyzed.This involves exploring contributing factors that affect the broadband and broadcast service providers’ Quality of Service (QoS) and the subscriber Quality of User Viewing Experience (QoE). This research analyzes the quality of the existing service delivery, reviewing the various content delivery methods and analyzing the Open Access network policies that advocates the participation of multiple service providers. This research also reviews the different types of multi-play services to subscribers which liberate them from proprietary contents and services. The cross section, ex post facto, formal empirical study involved interviewing 232 respondents whom are subscribers of the present broadband and broadcast service providers in the Klang Valley. The statistical analysis includes factor analysis, descriptive statistics, and frequencies, Cronbach Alpha Coefficient, Eigen values, Pearson’s correlation, ttest and One-way ANOVA tests and multiple regression using enter method. The main findings of the study are: Implementing Fiber to the Home network with Open Access Policy will substantially improve the subscribers Quality of viewing experience and the service providers’ quality of service delivery; successful Implementation of Open Access Policy in a high speed broadband environment in Malaysia requires incorporating a set of of effective content delivery strategies and improving existing services by introducing elements of subscriber preference properties; these delivery strategies include incorporation of value-added services, content management and personalization and integrating current services into the open system environment and quality of existing services includes incorporating subscriber preference level of current services. The research study is concluded by listing known limitations and recommending future research. 2013-04 Thesis https://ir.uitm.edu.my/id/eprint/15188/ https://ir.uitm.edu.my/id/eprint/15188/1/TP_MOHD%20ZAHID%20ISMAIL%20EM%2013_5.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Mechanical Engineering Chik, Razmi (Prof Dr. Hj) Zainol, Mohammad Said (Prof Dr)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Chik, Razmi (Prof Dr. Hj) Zainol, Mohammad Said (Prof Dr)
topic	Institutional repositories
spellingShingle	Institutional repositories Ismail, Mohd Zahid Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail
description	Existing content delivery strategies by incumbent service providers in Malaysia suppress new innovative value-added services as it eliminates opportunities for open partnership between network operators and third-party service providers. This creates a high barrier of entry of delivering new services that will substantially address the demand pull from wanting subscribers. This research examines elements of process innovation that contributes to improving broadband content delivery quality and addresses the demand pull for high quality contents by TV and broadband subscribers in Malaysia. Process innovation in the content delivery strategies impacting current business model of high speed broadband service delivery in Malaysia will be analyzed.This involves exploring contributing factors that affect the broadband and broadcast service providers’ Quality of Service (QoS) and the subscriber Quality of User Viewing Experience (QoE). This research analyzes the quality of the existing service delivery, reviewing the various content delivery methods and analyzing the Open Access network policies that advocates the participation of multiple service providers. This research also reviews the different types of multi-play services to subscribers which liberate them from proprietary contents and services. The cross section, ex post facto, formal empirical study involved interviewing 232 respondents whom are subscribers of the present broadband and broadcast service providers in the Klang Valley. The statistical analysis includes factor analysis, descriptive statistics, and frequencies, Cronbach Alpha Coefficient, Eigen values, Pearson’s correlation, ttest and One-way ANOVA tests and multiple regression using enter method. The main findings of the study are: Implementing Fiber to the Home network with Open Access Policy will substantially improve the subscribers Quality of viewing experience and the service providers’ quality of service delivery; successful Implementation of Open Access Policy in a high speed broadband environment in Malaysia requires incorporating a set of of effective content delivery strategies and improving existing services by introducing elements of subscriber preference properties; these delivery strategies include incorporation of value-added services, content management and personalization and integrating current services into the open system environment and quality of existing services includes incorporating subscriber preference level of current services. The research study is concluded by listing known limitations and recommending future research.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ismail, Mohd Zahid
author_facet	Ismail, Mohd Zahid
author_sort	Ismail, Mohd Zahid
title	Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail
title_short	Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail
title_full	Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail
title_fullStr	Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail
title_full_unstemmed	Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail
title_sort	effective content management and delivery methods using open access strategy / mohd zahid ismail
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Mechanical Engineering
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/15188/1/TP_MOHD%20ZAHID%20ISMAIL%20EM%2013_5.pdf
_version_	1783733357150994432

Effective content management and delivery methods using open access strategy / Mohd Zahid Ismail

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