Rebranding as an assessment of brand management strategy: The case of Malaysian government linked companies (GLCS) / Rosni Jaafar
This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have b...
Saved in:
主要作者: | Jaafar, Rosni |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2013
|
主题: | |
在线阅读: | https://ir.uitm.edu.my/id/eprint/15191/1/TP_ROSNI%20JAAFAR%20BM%2013_5.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
Environmental accounting practices of government-linked companies (GLCs) and non-goverment-linked companies (non-GLCs) : a comparative study /
由: Norsyahida binti Mokhtar
出版: (2008) -
Corporate govenance, performance and earnings management in listed government linked companies (GLCs) /
由: Shawtari, Fekri Ali Mohammed
出版: (2009) -
Barriers to women managers’ career progression in Malaysian government linked companies (GLCs)
由: Tanusia, D/O C.Arumugam
出版: (2013) -
The effects of working capital management components on Government-Linked Companies (GLCs) performance in Malaysia.
由: Siti Maslina Hamzah,
出版: (2017) -
The technical efficiency of government linked companies (GLCs): Internal and macroeconimic perspectives
由: Vikniswari, Vija Kumaran
出版: (2016)