Rebranding as an assessment of brand management strategy: The case of Malaysian government linked companies (GLCS) / Rosni Jaafar

This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have b...

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书目详细资料
主要作者:	Jaafar, Rosni
格式:	Thesis
语言:	English
出版:	2013
主题:	Malaysia
在线阅读:	https://ir.uitm.edu.my/id/eprint/15191/1/TP_ROSNI%20JAAFAR%20BM%2013_5.pdf
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