Rebranding as an assessment of brand management strategy: The case of Malaysian government linked companies (GLCS) / Rosni Jaafar

This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have b...

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書目詳細資料
主要作者:	Jaafar, Rosni
格式:	Thesis
語言:	English
出版:	2013
主題:	Malaysia
在線閱讀:	https://ir.uitm.edu.my/id/eprint/15191/1/TP_ROSNI%20JAAFAR%20BM%2013_5.pdf
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