Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak

Media literacy education is one of the strategies to reduce the influence of television food advertising. However, there is limited study done to assess its effectiveness. The objective of this study was to determine the effects of media literacy education on television food advertising among school...

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Main Author:	Abdul Razak, Zalma
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Behavioral assessment of children
Online Access:	https://ir.uitm.edu.my/id/eprint/15306/1/TM_ZALMA%20ABDUL%20RAZAK%20HS%2015_5.pdf
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spelling	my-uitm-ir.153062022-02-28T00:49:11Z Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak 2015 Abdul Razak, Zalma Behavioral assessment of children Medical personnel and the public. Physician and the public Media literacy education is one of the strategies to reduce the influence of television food advertising. However, there is limited study done to assess its effectiveness. The objective of this study was to determine the effects of media literacy education on television food advertising among school children. This study used a quasixperimental design involving two groups of children-intervention (N == 59) and control (N == 63) - with the mean age of 128 (3.37) months. The children in the intervention group were given a 10-lesson media literacy education conducted in three weeks during school hours. The children in the control group attended normal classes.Data were collected before the intervention (pre-intervention), 2 weeks after the intervention (2-week follow-up) and four weeks after the intervention (4-week followup), using a validated questionnaire. The ANOVA indicated that the children's knowledge on television food advertising, knowledge on healthier food and preference for healthier food increased significantly, F (1.74,83.38) == 22.46,p < 0.001; F (1.22, 58.30) == 11.41,p == 0.001; and F (1.34,64.50) == 13.10,p < 0.001; and the children's consumption of commonly advertised food decreased significantly, F (2, 96) == 9.70, p < 0.001; after the intervention. The ANOVA also indicated that there were significant differences in knowledge on television food advertising, knowledge on healthier food and preference for healthier food between the intervention and control group, F (2, 202) == 15.12, p < 0.001; F (1.42, 143.47) == 3.88, p == 0.036; and F (1.69, 170.61) == 10.38, p < 0.00 1. However, there was no significant difference in the consumption of commonly advertised food between the two groups, F (2, 202) == 2.65, p == 0.073. This study also indicated that there was no significant correlation found at all the three phases between knowledge on television food advertising and consumption of commonly advertised food, r == - 0.21, p > 0.05, r == 0.16, p > 0.05, r == - 0.16, p > 0.05 and between knowledge on healthier food and consumption of commonly advertised food, r == - 0.25, p > 0.05, r == 0.06, p > 0.05, r == - 0.12, P > 0.05. This study revealed that media literacy education was effective in increasing knowledge on and preference for healthier food. However it was less effective in reducing the consumption of commonly advertised foods among school children. 2015 Thesis https://ir.uitm.edu.my/id/eprint/15306/ https://ir.uitm.edu.my/id/eprint/15306/1/TM_ZALMA%20ABDUL%20RAZAK%20HS%2015_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty Health Sciences
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Behavioral assessment of children Behavioral assessment of children
spellingShingle	Behavioral assessment of children Behavioral assessment of children Abdul Razak, Zalma Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
description	Media literacy education is one of the strategies to reduce the influence of television food advertising. However, there is limited study done to assess its effectiveness. The objective of this study was to determine the effects of media literacy education on television food advertising among school children. This study used a quasixperimental design involving two groups of children-intervention (N == 59) and control (N == 63) - with the mean age of 128 (3.37) months. The children in the intervention group were given a 10-lesson media literacy education conducted in three weeks during school hours. The children in the control group attended normal classes.Data were collected before the intervention (pre-intervention), 2 weeks after the intervention (2-week follow-up) and four weeks after the intervention (4-week followup), using a validated questionnaire. The ANOVA indicated that the children's knowledge on television food advertising, knowledge on healthier food and preference for healthier food increased significantly, F (1.74,83.38) == 22.46,p < 0.001; F (1.22, 58.30) == 11.41,p == 0.001; and F (1.34,64.50) == 13.10,p < 0.001; and the children's consumption of commonly advertised food decreased significantly, F (2, 96) == 9.70, p < 0.001; after the intervention. The ANOVA also indicated that there were significant differences in knowledge on television food advertising, knowledge on healthier food and preference for healthier food between the intervention and control group, F (2, 202) == 15.12, p < 0.001; F (1.42, 143.47) == 3.88, p == 0.036; and F (1.69, 170.61) == 10.38, p < 0.00 1. However, there was no significant difference in the consumption of commonly advertised food between the two groups, F (2, 202) == 2.65, p == 0.073. This study also indicated that there was no significant correlation found at all the three phases between knowledge on television food advertising and consumption of commonly advertised food, r == - 0.21, p > 0.05, r == 0.16, p > 0.05, r == - 0.16, p > 0.05 and between knowledge on healthier food and consumption of commonly advertised food, r == - 0.25, p > 0.05, r == 0.06, p > 0.05, r == - 0.12, P > 0.05. This study revealed that media literacy education was effective in increasing knowledge on and preference for healthier food. However it was less effective in reducing the consumption of commonly advertised foods among school children.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Abdul Razak, Zalma
author_facet	Abdul Razak, Zalma
author_sort	Abdul Razak, Zalma
title	Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
title_short	Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
title_full	Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
title_fullStr	Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
title_full_unstemmed	Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
title_sort	effects of media literacy education about television food advertising on school children / zalma abdul razak
granting_institution	Universiti Teknologi MARA
granting_department	Faculty Health Sciences
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/15306/1/TM_ZALMA%20ABDUL%20RAZAK%20HS%2015_5.pdf
_version_	1783733370001293312

Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak

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