Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi

Curiosity can be defined as an important and potential motivator that facilitates human exploratory behaviours and plays an important role in motivating learning (Berlyne, 1954). Therefore, curiosity has been regarded as a key intrinsic motivational drive for facilitating human exploratory behaviour...

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Main Author:	Mohd Kudzi, Farah Aimi
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Special games Soccer Association Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/15706/1/TM_FARAH%20AIMI%20MOHD%20KUDZI%20SR%2015_5.pdf
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id	my-uitm-ir.15706
record_format	uketd_dc
spelling	my-uitm-ir.157062022-03-10T00:09:35Z Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi 2015 Mohd Kudzi, Farah Aimi Special games. Soccer. Association Malaysia Curiosity can be defined as an important and potential motivator that facilitates human exploratory behaviours and plays an important role in motivating learning (Berlyne, 1954). Therefore, curiosity has been regarded as a key intrinsic motivational drive for facilitating human exploratory behaviours in many domains, such as psychology, education, and sport (Park, Mahony, & Greenwell, 2010). Furthermore, curiosity has been found to be one of the crucial motivators that initially influences human exploratory behaviours in many domains (Park, Mahony, & Yu Kyoum, 2011). Nevertheless, there have been evidently few empirical studies being conducted in exploring the fan curiosity in novel sport. This study attempts to determine the factors of fan curiosity, with two additional variables (attachment and allegiance) in order to have better examination on the curiosity construction in a football setting. Thus, a measurement model that consists of Sport Fan Exploratory Curiosity Scale (SFECS), Sport Fan Specific Curiosity Scale (SFSCS), attachment and allegiance, was developed and tested in this study. Some hypotheses are put forward and tested in a causal-comparative study. To carry out this study, 382 of Harimau Malaya football fans were surveyed during the AFF Suzuki Cup 2013 at the National Stadium Bukit Jalil. The data was collected using the event sampling method and structural equation modelling (SEM) was applied for data analyses and confirmatory factor analysis (CFA) were performed to reliable and validate the questionnaire. For the measurement model, the result showed good model fit, x2 (16) = 52.160, p < 0.001, RMSEA = 0.077, and CFI = 0.983. Result from hypothesis testing proved that the attachment was found as a mediator to the relationship between curiosity and allegiance towards sport fans attendance at the stadium. The further findings offer important elements to sport marketers in order to maintain the crowd of sports fans toward consuming in attending matches at the stadium. 2015 Thesis https://ir.uitm.edu.my/id/eprint/15706/ https://ir.uitm.edu.my/id/eprint/15706/1/TM_FARAH%20AIMI%20MOHD%20KUDZI%20SR%2015_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Sport Science & Recreation
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Special games Soccer Association Malaysia
spellingShingle	Special games Soccer Association Malaysia Mohd Kudzi, Farah Aimi Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi
description	Curiosity can be defined as an important and potential motivator that facilitates human exploratory behaviours and plays an important role in motivating learning (Berlyne, 1954). Therefore, curiosity has been regarded as a key intrinsic motivational drive for facilitating human exploratory behaviours in many domains, such as psychology, education, and sport (Park, Mahony, & Greenwell, 2010). Furthermore, curiosity has been found to be one of the crucial motivators that initially influences human exploratory behaviours in many domains (Park, Mahony, & Yu Kyoum, 2011). Nevertheless, there have been evidently few empirical studies being conducted in exploring the fan curiosity in novel sport. This study attempts to determine the factors of fan curiosity, with two additional variables (attachment and allegiance) in order to have better examination on the curiosity construction in a football setting. Thus, a measurement model that consists of Sport Fan Exploratory Curiosity Scale (SFECS), Sport Fan Specific Curiosity Scale (SFSCS), attachment and allegiance, was developed and tested in this study. Some hypotheses are put forward and tested in a causal-comparative study. To carry out this study, 382 of Harimau Malaya football fans were surveyed during the AFF Suzuki Cup 2013 at the National Stadium Bukit Jalil. The data was collected using the event sampling method and structural equation modelling (SEM) was applied for data analyses and confirmatory factor analysis (CFA) were performed to reliable and validate the questionnaire. For the measurement model, the result showed good model fit, x2 (16) = 52.160, p < 0.001, RMSEA = 0.077, and CFI = 0.983. Result from hypothesis testing proved that the attachment was found as a mediator to the relationship between curiosity and allegiance towards sport fans attendance at the stadium. The further findings offer important elements to sport marketers in order to maintain the crowd of sports fans toward consuming in attending matches at the stadium.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Kudzi, Farah Aimi
author_facet	Mohd Kudzi, Farah Aimi
author_sort	Mohd Kudzi, Farah Aimi
title	Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi
title_short	Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi
title_full	Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi
title_fullStr	Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi
title_full_unstemmed	Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi
title_sort	fan curiosity, attachment, and allegiance towards harimau malaya football fans / farah aimi mohd kudzi
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Sport Science & Recreation
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/15706/1/TM_FARAH%20AIMI%20MOHD%20KUDZI%20SR%2015_5.pdf
_version_	1783733444476403712

Fan curiosity, attachment, and allegiance towards Harimau Malaya football fans / Farah Aimi Mohd Kudzi

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