Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff

Research on food and eating out behavior as an expression of taste and attitude is a recent phenomenon. In order to compete, foodservice operators must understand what the important elements for survival are. In any affluent society, necessity and luxury in consumption behavior is constantly been re...

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Main Author:	Muhamed Yusoff, Abdullah
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Quality control
Online Access:	https://ir.uitm.edu.my/id/eprint/16242/1/TM_ABDULLAH%20MUHAMED%20YUSOFF%20HM%2013_5.pdf
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id	my-uitm-ir.16242
record_format	uketd_dc
spelling	my-uitm-ir.162422022-04-13T02:17:16Z Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff 2013 Muhamed Yusoff, Abdullah Quality control Research on food and eating out behavior as an expression of taste and attitude is a recent phenomenon. In order to compete, foodservice operators must understand what the important elements for survival are. In any affluent society, necessity and luxury in consumption behavior is constantly been redefined. Society with high income will definitely expect more to satisfy them. The purpose of this study is to examine the impact of three elements of foodservice quality dimensions such as physical environment, staff behavior and food quality on customer satisfaction as mediating variable and customer revisit intention as dependent variable. A self administered subset of questionnaire are distributed and analyzed with SPSS version 20.0 software. Data were collected from the diners at upscale Malay ethnic restaurants which is located at Kuala Lumpur, Malaysia. The results of the independent variables such physical environment, staff behavior and food quality are significant when determinant the customer satisfaction and revisit intention. Thus, the study finding greatly help the researchers and practitioner understand the complex relationship among the foodservice quality (physical environment, staff behavior and food quality) especially to the Malay upscale restaurants industry in Malaysia. The implication of the study is discusses to develop uniqueness marketing strategies to enhance the local operator being competitiveness among other restaurant operators. 2013 Thesis https://ir.uitm.edu.my/id/eprint/16242/ https://ir.uitm.edu.my/id/eprint/16242/1/TM_ABDULLAH%20MUHAMED%20YUSOFF%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi Mara Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Quality control
spellingShingle	Quality control Muhamed Yusoff, Abdullah Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
description	Research on food and eating out behavior as an expression of taste and attitude is a recent phenomenon. In order to compete, foodservice operators must understand what the important elements for survival are. In any affluent society, necessity and luxury in consumption behavior is constantly been redefined. Society with high income will definitely expect more to satisfy them. The purpose of this study is to examine the impact of three elements of foodservice quality dimensions such as physical environment, staff behavior and food quality on customer satisfaction as mediating variable and customer revisit intention as dependent variable. A self administered subset of questionnaire are distributed and analyzed with SPSS version 20.0 software. Data were collected from the diners at upscale Malay ethnic restaurants which is located at Kuala Lumpur, Malaysia. The results of the independent variables such physical environment, staff behavior and food quality are significant when determinant the customer satisfaction and revisit intention. Thus, the study finding greatly help the researchers and practitioner understand the complex relationship among the foodservice quality (physical environment, staff behavior and food quality) especially to the Malay upscale restaurants industry in Malaysia. The implication of the study is discusses to develop uniqueness marketing strategies to enhance the local operator being competitiveness among other restaurant operators.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Muhamed Yusoff, Abdullah
author_facet	Muhamed Yusoff, Abdullah
author_sort	Muhamed Yusoff, Abdullah
title	Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_short	Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_full	Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_fullStr	Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_full_unstemmed	Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff
title_sort	factors determining customers revisit intention to dine at upscale malay ethnic restaurants in kuala lumpur / abdullah muhamed yusoff
granting_institution	Universiti Teknologi Mara
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16242/1/TM_ABDULLAH%20MUHAMED%20YUSOFF%20HM%2013_5.pdf
_version_	1783733487716532224

Factors determining customers revisit intention to dine at upscale Malay ethnic restaurants in Kuala Lumpur / Abdullah Muhamed Yusoff

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