Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi

In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are...

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Main Author:	Mohd Rasdi, Aikal Liyani
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf
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id	my-uitm-ir.16675
record_format	uketd_dc
spelling	my-uitm-ir.166752019-02-04T03:23:33Z Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi 2013-06 Mohd Rasdi, Aikal Liyani In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are becoming more conscious to purchase products and services which are environmentally friendly which, as a result, lead to the increasing demand for ‘green’ products and services. Companies across all sectors, hospitality sector included, try to make great strides toward instituting green practices and earn green certifications. Restaurants in Malaysia are following this trend and trying to implement green practices. This study investigated consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions. Quantitative approach with descriptive research design was used. Questionnaires were distributed to a convenient sample of 400 shoppers at some well-known hypermarkets and supermarkets in Shah Alam, such as Tesco, Giant, Mydin and SACC Mall. The results show that, consumer awareness, perception and attitude were slightly agreed about restaurant green practices. The findings of this study can help restaurant operators to better understand consumers’ demands and possible behaviour towards green practices. 2013-06 Thesis https://ir.uitm.edu.my/id/eprint/16675/ https://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are becoming more conscious to purchase products and services which are environmentally friendly which, as a result, lead to the increasing demand for ‘green’ products and services. Companies across all sectors, hospitality sector included, try to make great strides toward instituting green practices and earn green certifications. Restaurants in Malaysia are following this trend and trying to implement green practices. This study investigated consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions. Quantitative approach with descriptive research design was used. Questionnaires were distributed to a convenient sample of 400 shoppers at some well-known hypermarkets and supermarkets in Shah Alam, such as Tesco, Giant, Mydin and SACC Mall. The results show that, consumer awareness, perception and attitude were slightly agreed about restaurant green practices. The findings of this study can help restaurant operators to better understand consumers’ demands and possible behaviour towards green practices.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Rasdi, Aikal Liyani
spellingShingle	Mohd Rasdi, Aikal Liyani Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
author_facet	Mohd Rasdi, Aikal Liyani
author_sort	Mohd Rasdi, Aikal Liyani
title	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_short	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_full	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_fullStr	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_full_unstemmed	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_sort	consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / aikal liyani mohd rasdi
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf
_version_	1783733539439640576

Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi

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