Attributes influencing food products enhancement / Mohd Zahir Zainol
This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in...
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16688/2/TM_MOHD%20ZAHIR%20ZAINOL%20HM%2013_5.pdf |
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my-uitm-ir.166882019-02-04T01:22:27Z Attributes influencing food products enhancement / Mohd Zahir Zainol 2013 Zainol, Mohd Zahir This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in state of Melaka. Three hundred selected consumer were participated in this research. The finding reveal that there is a positive relationship between the three all determinant variables.Socio culture, market positioning and consumer value are agreed to be the most influential attributes in food product enhancement. 2013 Thesis https://ir.uitm.edu.my/id/eprint/16688/ https://ir.uitm.edu.my/id/eprint/16688/2/TM_MOHD%20ZAHIR%20ZAINOL%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management |
| institution |
Universiti Teknologi MARA |
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UiTM Institutional Repository |
| language |
English |
| description |
This research aims to investigate the relationship among the attributes that influencing food product enhancement. The initial ideas is to study the attributes that is sosio culture, consumer value, market positioning strategy towards product enhancement. This research was conducted on a consumer in state of Melaka. Three hundred selected consumer were participated in this research. The finding reveal that there is a positive relationship between the three all determinant variables.Socio culture, market positioning and consumer value are agreed to be the most influential attributes in food product enhancement. |
| format |
Thesis |
| qualification_name |
Master of Philosophy (M.Phil.) |
| qualification_level |
Master's degree |
| author |
Zainol, Mohd Zahir |
| spellingShingle |
Zainol, Mohd Zahir Attributes influencing food products enhancement / Mohd Zahir Zainol |
| author_facet |
Zainol, Mohd Zahir |
| author_sort |
Zainol, Mohd Zahir |
| title |
Attributes influencing food products enhancement / Mohd Zahir Zainol |
| title_short |
Attributes influencing food products enhancement / Mohd Zahir Zainol |
| title_full |
Attributes influencing food products enhancement / Mohd Zahir Zainol |
| title_fullStr |
Attributes influencing food products enhancement / Mohd Zahir Zainol |
| title_full_unstemmed |
Attributes influencing food products enhancement / Mohd Zahir Zainol |
| title_sort |
attributes influencing food products enhancement / mohd zahir zainol |
| granting_institution |
Universiti Teknologi MARA |
| granting_department |
Faculty of Hotel and Tourism Management |
| publishDate |
2013 |
| url |
https://ir.uitm.edu.my/id/eprint/16688/2/TM_MOHD%20ZAHIR%20ZAINOL%20HM%2013_5.pdf |
| _version_ |
1783733541448712192 |