Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid

The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certificati...

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Main Authors:	Aziz, Muhamad Zaki, Hamid, Hazirah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf
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id	my-uitm-ir.16689
record_format	uketd_dc
spelling	my-uitm-ir.166892019-02-04T03:30:00Z Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid 2013 Aziz, Muhamad Zaki Hamid, Hazirah The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certification attributes that associated with expectation among the customers at the Hailam Kopitiam, Pappa Rich Kopitiam and Killiney Kopitiam in Shah Alam, Selangor. Using the quantitative approach, the experiences of four hundred and eight (408) customers were tapped. Through a series of descriptive and inferential statistic some meaningful insights on the issues of interest were obtained. Findings clearly revealed that trust, food quality and hygiene and safety are recognized as contributory factors that influenced customer expectation. Among these, food quality dimensions were to be the most important thing in customer expectation compared to trust and hygiene and safety. The result of this study has given some implications not only for the customers, but also for the business and managers of the kopitiam as a whole. 2013 Thesis https://ir.uitm.edu.my/id/eprint/16689/ https://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certification attributes that associated with expectation among the customers at the Hailam Kopitiam, Pappa Rich Kopitiam and Killiney Kopitiam in Shah Alam, Selangor. Using the quantitative approach, the experiences of four hundred and eight (408) customers were tapped. Through a series of descriptive and inferential statistic some meaningful insights on the issues of interest were obtained. Findings clearly revealed that trust, food quality and hygiene and safety are recognized as contributory factors that influenced customer expectation. Among these, food quality dimensions were to be the most important thing in customer expectation compared to trust and hygiene and safety. The result of this study has given some implications not only for the customers, but also for the business and managers of the kopitiam as a whole.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Aziz, Muhamad Zaki Hamid, Hazirah
spellingShingle	Aziz, Muhamad Zaki Hamid, Hazirah Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
author_facet	Aziz, Muhamad Zaki Hamid, Hazirah
author_sort	Aziz, Muhamad Zaki
title	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_short	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_full	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_fullStr	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_full_unstemmed	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_sort	customer expectation of halal certification at kopitiam in shah alam / muhamad zaki aziz and hazirah hamid
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf
_version_	1783733541690933248

Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid

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